About the Author

Brian Carlton

Brian Carlton

Brian Carlton is an award-winning journalist who has covered casinos, the gaming and finance industries for more than a decade. His work has been published by the BBC and a variety of newspapers across the U.S.

Latest articles

Will Advertising During COVID Provide A Good ROI?

April 29, 2020 | By: Brian Carlton

When things return to normal, some gaming companies might point to one decision that helped them survive the shutdown economy. Should they be advertising during COVID? In October 2019, Google signed off on several changes to how, when, and where companies can advertise online. This announcement applied to gaming companies. At a time when all […]

Using Casino Sounds To Encourage Bookings Post Shutdown

April 29, 2020 | By: Brian Carlton

People gamble more if they hear the typical sounds of the casino. These casino sounds and the Payout Memories they elicit can hold the key to helping casinos navigate the post-shutdown world. University Study Of Casino Sounds The data came from a study at the University of Alberta. During the study, professors analyzed 600 people […]

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