About the Author

Heather Fletcher

Heather Fletcher

Heather Fletcher is Lead Writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. To reach Heather with a news tip, email [email protected].

Who Is Heather Fletcher?

Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. Fletcher was part of the team that earned the 2022 SBC North America Casino Affiliate of the Year honor. 

Fletcher came to Catena Media, the parent company of Bonus, from a newspaper and magazine background. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report. After Catena retired that online publication, she moved to Bonus and had bylines on other Catena sites, including MichiganSharp, NY Sports Day, and the now-retired NJGamblingSites. Fletcher is also a New York Times contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed. 

Fletcher’s Top Stories on Bonus.com

Fletcher’s Citations and Interviews Include:

Fletcher’s Top Stories Across the Web

Social Media & Professional Profiles

To reach Fletcher with a news tip, email her at [email protected].

Latest articles

It’s Far Too Early To Write Off DraftKings As A Leading Online Gambling Operator

February 23, 2022 | By: Heather Fletcher

DraftKings stock dropped nearly 22% on Friday, after the company’s Q4 2021 earnings call. Investors weren’t happy that the company’s leadership intends to continue spending heavily on marketing and promotion while the business has yet to achieve profitability. Chatter began immediately on social media about which online gambling operator will replace DraftKings at the top […]

OPR Q&A: Christena Garduno Of Media Culture Says Online Gambling Operators Should Target Gen Z

February 18, 2022 | By: Heather Fletcher

Online gambling operators should orient their marketing toward targeting Gen Z bettors. So says Christena Garduno, CEO of Dallas-based Media Culture, a multichannel brand response media agency. According to Garduno, that demographic represents “the path to success.” She explained why that’s the best marketing strategy for online gambling operators, despite current data showing the average […]

Who’s More Likely To Gamble Online: Low Earners Or High Earners?

November 30, 2021 | By: Heather Fletcher

Online gambling isn’t only a game for the rich. A broad range of income demographics are represented in online sportsbooks and casinos, but the split between wealthy and impoverished players isn’t always even. Studies both in the US and the UK support this. In the UK, the poor play online games and slots just as […]

One-Time ‘Bro’ Gary Vee’s All Grown Up, But Can DraftKings Marketing Keep Up?

September 30, 2021 | By: Heather Fletcher

DraftKings is getting the best version of Gary Vee. I’ve been around Gary Vaynerchuk, more commonly known as Gary Vee, since he was shilling wine. Then he became a marketing thought leader and in-demand keynoter. Finally, he became a cultural phenomenon. This is where DraftKings, daily fantasy giant turned sports betting and casino operator, picks […]

The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One

September 1, 2021 | By: Heather Fletcher

Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]

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