About the Author
Heather Fletcher
Who Is Heather Fletcher?
Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. Fletcher was part of the team that earned the 2022 SBC North America Casino Affiliate of the Year honor.
Fletcher came to Catena Media, the parent company of Bonus, from a newspaper and magazine background. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report. After Catena retired that online publication, she moved to Bonus and had bylines on other Catena sites, including MichiganSharp, NY Sports Day, and the now-retired NJGamblingSites. Fletcher is also a New York Times contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed.
Fletcher’s Top Stories on Bonus.com
- Red44 Shut Down, Seemingly Start of Crackdown on Offshore Betting Sites, Jan. 12, 2023
- Online Gambling Industry Can Rejoice: 2018 Interpretation of Wire Act Dead, Sept. 16, 2022
- Poker Players Amazed Dealer Didn’t Understand ‘Color Up’ Request, June 3, 2022
- Women and FanDuel Casino May Be a Better Couple Than ‘Break Up Win,’ Nov. 29, 2022
- Jackpot City Online Casino Debuts in Pennsylvania, Dec. 7, 2023
- 2024 Indiana, New Hampshire Online Casino Bills May Take Paths Less Traveled, July 24, 2023
Fletcher’s Citations and Interviews Include:
- Straight to the Point, Citation, Affiliates Ignore Rhode Island Online Casino Launch, March 7, 2024
- The Closing Line, Citation, Sports Betting and Online Casino Legislation Update: March 1, March 1, 2024
- The Law Office of Elissa D. Hecker, Link to Articles, This Week in New York Gambling News, Feb. 23, 2024
- Poker News Daily, Citation, New York Online Poker Bill Not Included in Governor’s Budget Plan, Jan. 17, 2024
- Straight to the Point, Citation, Iowa iCasino Unlikely in 2024, Feb. 1, 2024
- Eilers & Krejcik Gaming Consulting and Market Research, Citation, US Sports Betting Policy Monitor, Jan. 4, 2024
- National Association of Administrators for Disordered Gambling Services (NAADGS), Podcast, Citation, 2023 Year in Review, Dec. 28, 2023
- Brown Political Review, Citation, Wheel of Misfortune, Dec. 3, 2023
- Earnings+More, Citation, The Future Is Murky for Esports Betting, Nov. 28, 2023
- Sharpr, Citation, Kentucky Says ‘Yes’ to Esports Betting, Aug. 3, 2023
- 77WABC, Interview, The Other Side of Midnight with Frank Morano, July 6, 2023
- The Center Square, Interview, Online Gambling Could Be Next for Illinois’ Expanding Industry, April 21, 2023
- Indiana Capital Chronicle, Citation, Momentum Grows for Legal iGaming, Jan. 3, 2023
Fletcher’s Top Stories Across the Web
- The New York Times, This Wedding Is Brought to You by …, June 11, 2006
- Adweek, Online Casinos Join the Streaming Wars With Branded Live Dealers, April 29, 2022
- Adweek, These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most, March 21, 2021
- NY Sports Day, State of New York Sportsbooks Hearing: How Are We Doing?, Jan. 24, 2023
- The News-Herald, Tenant Issues Swirl Around Shoregate, June 2, 2000
Social Media & Professional Profiles
To reach Fletcher with a news tip, email her at [email protected].
Latest articles
Just When It Seemed Entain Financial News Would Pause, a $1B Loan
As others in the US online gambling industry shrink away from financial gambles, Entain is embracing them. Six days after its Q3 2022 trading update, the company that’s best known as half of BetMGM‘s ownership team announced today that it secured a $1 billion loan. The term loan will fund Isle of Man-based Entain’s acquisition […]
Economic Whiplash May Further Postpone US FanDuel IPO
“Whiplash” is one way to define recent market fluctuations. It’s also how investors hoping to buy shares in FanDuel may feel. Those investors have been waiting since March 2021 for FanDuel to navigate all the obstacles to its planned US IPO. The last of those challenges seemed to have been a dispute between FanDuel’s primary […]
Wall Street Consensus: US Online Casino Has a Bright Future
Speaking to Wall Street analysts yesterday about US online casino legalization’s future, Entain CEO Jette Nygaard-Andersen came up with a catchy phrase to sum up the near-term outlook. The leader of Isle of Man-based Entain, which runs BetMGM in a joint venture with Las Vegas-headquartered MGM Resorts International, did so while answering a question. Asked about […]
Aristocrat’s Anaxi to Bring US Online Casino Gamblers ‘Buffalo,’ More
Vast bison herds once roamed North America. Now, their likenesses “stampede” down reels in retail casino slots games. Soon, that retail casino “Buffalo” brand may be at the core of US online casino game titles debuting from Aristocrat Leisure‘s new iGaming division by the end of 2022. The Buffalo brand is one of Australian gaming […]
Decisions on New York Online Casinos, 3 Downstate Casinos Pushed Into 2023
New York online casinos now have company. The New York Legislature won’t discuss legalizing online casino gambling until at least 2023. Now, Empire State gaming officials won’t decide on three new downstate commercial casino licenses until next year, either. What the latter means for New York online casino legalization is unclear, but there’s a likely […]
Bonus.com Q&A: EEG’s Grant Johnson on Esports Separating From Sports, Casino
Esports betting will be the next Big Thing in the US online gambling sector. That’s what every large gathering of industry insiders has been saying for the past few months. Esports pioneer Grant Johnson is ready for that to happen, but says the newly regulated form of online gambling needs work before it reaches its […]
Halloween Trick: Gray Market Ontario Online Gambling Operators Lose Treat of Grace Period
Like shriveled jack-o’-lanterns, news that Halloween is the deadline for Ontario online gambling operators to fully comply with the law may feel a little old. Fully regulated operators expected penalties to “come into force” against gray market operators and suppliers months ago. Instead, the regulatory body overseeing the Ontario online gambling market that launched on […]
Bonus.com Q&A: Mike Epifani of Catena Media on Speaking at G2E
Mike Epifani of Catena Media will be jumping off of the pages of Bonus.com, Gaming Today, MichiganSharp, and NJGamblingSites on Oct. 12 to speak to attendees at the Global Gaming Expo (G2E) about what he does. His work on those sites for Catena is called affiliate marketing, and it’s been essential to growth for US […]
Gen Z Most Desired Group of US Online Casino Players, Less Profitable Than Gen X
One of the biggest struggles in the business world is between long- and short-term thinkers. Usually, quarterly results win out. Surprisingly, the industry many believe is all about immediate gratification — the US online casino vertical — appears to be filled with online gambling operators who are thinking about customer lifetime value (LTV). Evidence of […]
Indiana Online Casino Study Shows Revenue Could Reach $830 Million Annually
Indiana online casino revenue could reach $830 million by its third year of regulation, shows a study released today. However, even if the Indiana General Assembly legalizes iGaming at its next opportunity, that revenue figure can’t become a reality until 2026. That’s because the next chance lawmakers have to consider adding Indiana online casino to […]