About the Author
Heather Fletcher
Who Is Heather Fletcher?
Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. Fletcher was part of the team that earned the 2022 SBC North America Casino Affiliate of the Year honor.
Fletcher came to Catena Media, the parent company of Bonus, from a newspaper and magazine background. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report. After Catena retired that online publication, she moved to Bonus and had bylines on other Catena sites, including MichiganSharp, NY Sports Day, and the now-retired NJGamblingSites. Fletcher is also a New York Times contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed.
Fletcher’s Top Stories on Bonus.com
- Red44 Shut Down, Seemingly Start of Crackdown on Offshore Betting Sites, Jan. 12, 2023
- Online Gambling Industry Can Rejoice: 2018 Interpretation of Wire Act Dead, Sept. 16, 2022
- Poker Players Amazed Dealer Didn’t Understand ‘Color Up’ Request, June 3, 2022
- Women and FanDuel Casino May Be a Better Couple Than ‘Break Up Win,’ Nov. 29, 2022
- Jackpot City Online Casino Debuts in Pennsylvania, Dec. 7, 2023
- 2024 Indiana, New Hampshire Online Casino Bills May Take Paths Less Traveled, July 24, 2023
Fletcher’s Citations and Interviews Include:
- Straight to the Point, Citation, Affiliates Ignore Rhode Island Online Casino Launch, March 7, 2024
- The Closing Line, Citation, Sports Betting and Online Casino Legislation Update: March 1, March 1, 2024
- The Law Office of Elissa D. Hecker, Link to Articles, This Week in New York Gambling News, Feb. 23, 2024
- Poker News Daily, Citation, New York Online Poker Bill Not Included in Governor’s Budget Plan, Jan. 17, 2024
- Straight to the Point, Citation, Iowa iCasino Unlikely in 2024, Feb. 1, 2024
- Eilers & Krejcik Gaming Consulting and Market Research, Citation, US Sports Betting Policy Monitor, Jan. 4, 2024
- National Association of Administrators for Disordered Gambling Services (NAADGS), Podcast, Citation, 2023 Year in Review, Dec. 28, 2023
- Brown Political Review, Citation, Wheel of Misfortune, Dec. 3, 2023
- Earnings+More, Citation, The Future Is Murky for Esports Betting, Nov. 28, 2023
- Sharpr, Citation, Kentucky Says ‘Yes’ to Esports Betting, Aug. 3, 2023
- 77WABC, Interview, The Other Side of Midnight with Frank Morano, July 6, 2023
- The Center Square, Interview, Online Gambling Could Be Next for Illinois’ Expanding Industry, April 21, 2023
- Indiana Capital Chronicle, Citation, Momentum Grows for Legal iGaming, Jan. 3, 2023
Fletcher’s Top Stories Across the Web
- The New York Times, This Wedding Is Brought to You by …, June 11, 2006
- Adweek, Online Casinos Join the Streaming Wars With Branded Live Dealers, April 29, 2022
- Adweek, These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most, March 21, 2021
- NY Sports Day, State of New York Sportsbooks Hearing: How Are We Doing?, Jan. 24, 2023
- The News-Herald, Tenant Issues Swirl Around Shoregate, June 2, 2000
Social Media & Professional Profiles
To reach Fletcher with a news tip, email her at [email protected].
Latest articles
Understanding Ontario’s Online Gambling Plan, Part V: Marketing Considerations
Ontario online gambling operators will face different marketing challenges than they do in the US. In Canada, online gambling marketers will need to master bilingual content. They will also be limited in discussing bonus offers in their external messaging, as well needing to adjust to Canadian consumers’ brand awareness levels. On Monday, Ontario’s 15 million […]
OPR Q&A: Enteractive CEO Mikael Hansson On How To Reactivate Online Gamblers
Online gamblers show many of the same habits as other mobile device users. When typical users download an app, there’s a 25% chance they’ll only use it once, then ignore it. For online casinos, it’s important to find ways to win such users back. That’s what Malta-based Enteractive works with online gambling operators to do. […]
It’s Far Too Early To Write Off DraftKings As A Leading Online Gambling Operator
DraftKings stock dropped nearly 22% on Friday, after the company’s Q4 2021 earnings call. Investors weren’t happy that the company’s leadership intends to continue spending heavily on marketing and promotion while the business has yet to achieve profitability. Chatter began immediately on social media about which online gambling operator will replace DraftKings at the top […]
OPR Q&A: Christena Garduno Of Media Culture Says Online Gambling Operators Should Target Gen Z
Online gambling operators should orient their marketing toward targeting Gen Z bettors. So says Christena Garduno, CEO of Dallas-based Media Culture, a multichannel brand response media agency. According to Garduno, that demographic represents “the path to success.” She explained why that’s the best marketing strategy for online gambling operators, despite current data showing the average […]
BetMGM CEO Greenblatt Says Online Gambling Operators Need To Rein In Promotional Spending
As young as the US online gambling market it, analysts are already asking BetMGM when operators will cut back on spending. It has had a dramatic impact on profit margins, and led to questions about when – and even whether – some operators will start turning a profit. Such questions from analysts peppered Wednesday’s “update […]
Who’s More Likely To Gamble Online: Low Earners Or High Earners?
Online gambling isn’t only a game for the rich. A broad range of income demographics are represented in online sportsbooks and casinos, but the split between wealthy and impoverished players isn’t always even. Studies both in the US and the UK support this. In the UK, the poor play online games and slots just as […]
Evolution Targeted By Unnamed US Competitor In Complaint To New Jersey Regulator
Evolution Gaming is among the largest B2B online gambling companies in the world, and has an effective monopoly on live dealer gaming in the US – for now. Two competitors are looking to enter that market segment in the near future. It’s interesting timing, then, that an unnamed “US-based competitor of Evolution” reportedly filed a […]
One-Time ‘Bro’ Gary Vee’s All Grown Up, But Can DraftKings Marketing Keep Up?
DraftKings is getting the best version of Gary Vee. I’ve been around Gary Vaynerchuk, more commonly known as Gary Vee, since he was shilling wine. Then he became a marketing thought leader and in-demand keynoter. Finally, he became a cultural phenomenon. This is where DraftKings, daily fantasy giant turned sports betting and casino operator, picks […]
Bettor Safe Campaign Raises Online Gambling Awareness, But Faces An Uphill Climb
The Bettor Safe marketing campaign had a tough job to do in raising awareness. Going into the campaign, it seemed a though the main hurdle to jump would be teaching Americans the difference between legal and illegal online gambling operators. However, the creators of the campaign discovered that they would first have to educate the […]
The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One
Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]