About the Author
Heather Fletcher
Who Is Heather Fletcher?
Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. Fletcher was part of the team that earned the 2022 SBC North America Casino Affiliate of the Year honor.
Fletcher came to Catena Media, the parent company of Bonus, from a newspaper and magazine background. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report. After Catena retired that online publication, she moved to Bonus and had bylines on other Catena sites, including MichiganSharp, NY Sports Day, and the now-retired NJGamblingSites. Fletcher is also a New York Times contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed.
Fletcher’s Top Stories on Bonus.com
- Red44 Shut Down, Seemingly Start of Crackdown on Offshore Betting Sites, Jan. 12, 2023
- Online Gambling Industry Can Rejoice: 2018 Interpretation of Wire Act Dead, Sept. 16, 2022
- Poker Players Amazed Dealer Didn’t Understand ‘Color Up’ Request, June 3, 2022
- Women and FanDuel Casino May Be a Better Couple Than ‘Break Up Win,’ Nov. 29, 2022
- Jackpot City Online Casino Debuts in Pennsylvania, Dec. 7, 2023
- 2024 Indiana, New Hampshire Online Casino Bills May Take Paths Less Traveled, July 24, 2023
Fletcher’s Citations and Interviews Include:
- Straight to the Point, Citation, Affiliates Ignore Rhode Island Online Casino Launch, March 7, 2024
- The Closing Line, Citation, Sports Betting and Online Casino Legislation Update: March 1, March 1, 2024
- The Law Office of Elissa D. Hecker, Link to Articles, This Week in New York Gambling News, Feb. 23, 2024
- Poker News Daily, Citation, New York Online Poker Bill Not Included in Governor’s Budget Plan, Jan. 17, 2024
- Straight to the Point, Citation, Iowa iCasino Unlikely in 2024, Feb. 1, 2024
- Eilers & Krejcik Gaming Consulting and Market Research, Citation, US Sports Betting Policy Monitor, Jan. 4, 2024
- National Association of Administrators for Disordered Gambling Services (NAADGS), Podcast, Citation, 2023 Year in Review, Dec. 28, 2023
- Brown Political Review, Citation, Wheel of Misfortune, Dec. 3, 2023
- Earnings+More, Citation, The Future Is Murky for Esports Betting, Nov. 28, 2023
- Sharpr, Citation, Kentucky Says ‘Yes’ to Esports Betting, Aug. 3, 2023
- 77WABC, Interview, The Other Side of Midnight with Frank Morano, July 6, 2023
- The Center Square, Interview, Online Gambling Could Be Next for Illinois’ Expanding Industry, April 21, 2023
- Indiana Capital Chronicle, Citation, Momentum Grows for Legal iGaming, Jan. 3, 2023
Fletcher’s Top Stories Across the Web
- The New York Times, This Wedding Is Brought to You by …, June 11, 2006
- Adweek, Online Casinos Join the Streaming Wars With Branded Live Dealers, April 29, 2022
- Adweek, These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most, March 21, 2021
- NY Sports Day, State of New York Sportsbooks Hearing: How Are We Doing?, Jan. 24, 2023
- The News-Herald, Tenant Issues Swirl Around Shoregate, June 2, 2000
Social Media & Professional Profiles
To reach Fletcher with a news tip, email her at [email protected].
Latest articles
The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One
Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]
As Gen Z Comes Of Gambling Age, New Strategies For App Engagement Are Needed
The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players’ emotional triggers are different. Their game play is more experiential. Their […]
It’s About Engagement, Not Downloads: What Can Online Gambling Operators Do To Keep Their Users In The Game?
It may be a truism to say, but online gambling only survives if people gamble. Considering online gambling exists on apps, app engagement is a primary concern for operators. That’s especially true in the US, where most of the industry is about three years old. The problem is, 25% of all downloaded apps are only […]
Customer Engagement: How Market Leaders Like BetMGM Can Hold On To Their Position
Last week was a big one for Caesars Entertainment. On Monday, the retail casino behemoth rebranded the US online sports betting slice of its recent acquisition, William Hill. In most states, the former William Hill apps became Caesars Sportsbook. Caesars will fully rebrand the rest of William Hill’s US online gambling products in October. What […]
Conflict Of Interest Leads To Change Of Jurisidiction In Case Of ‘Lottery Lawyer’ Accused Of Defrauding Jackpot Winners
Every gambler dreams of hitting a jackpot, but having a plan in place to product such a large sum is important. Hiring a lawyer can be a smart plan. That’s what dozens of US jackpot winners did with a combined $3 billion in winnings. They hired self-described “Lottery Lawyer” Jason Kurland, trusting him to protect and […]
For Online Gambling Social Media Ads, Facebook Might Be the Best Bet
Online gambling operators care about social media network visibility, so the recent news that YouTube would enact restrictions on gambling ad placements couldn’t have gone without notice. That’s why Facebook could become even more important to the industry. Beginning last week, YouTube banned masthead ads related to gambling, alcohol, elections, politics, and prescription drugs. The […]
Gambling Education: How Young Is Too Young To Begin Talking About Responsible Gambling?
In the US, responsible gambling education is generally aimed at those who can legally gamble. That leaves a dearth of education for Americans under the age of 21. This may explain low rates of gambling literacy among younger bettors. Yet at the moment, there seems to be no systemic way of addressing that lack of […]
High Customer Acquisition Costs Are An Ongoing Worry For Online Casino And Sports Betting Operators
In the great redistribution of wealth that is gambling, it’s a truism that “the house always wins.” However, that phrase, credited to 19th century bookmaker William Crockford leaves out a key detail: In order to truly win, the house needs to bring in more than it spends getting players in the door. That truth is […]
DraftKings Social To Roll Out Over Coming Weeks, Providing Interaction For DFS And Sportsbook Users
Facebook. Twitter. DraftKings? Social network users already use platforms for specific purposes, and DraftKings’ leaders expect users of its app’s new social features to be no different. Within the next few weeks, they believe online sports bettors and daily fantasy sports players will be chatting about their plays on “DraftKings Social.” DraftKings Communications Director Stephen […]
Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads
One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel. Trying to convert television viewers […]
