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DraftKings News

DraftKings is a contender to be the top online gambling operator in the US with an aggressive approach to marketing. Founded in 2012, it quickly rose to prominence as a daily fantasy sports operator due to huge spending on ads and promotions, a strategy that continues to this day.

When sports betting became legal in the US, DraftKings pivoted to focus on that. Online casino gaming followed soon after. Despite its association with sports, it has differentiated itself in the iGaming space by creating an in-house games studio and investing in original content.

DraftKings Casino is available in PA, MI, NJ, WV, and CT. It likewise has a presence in virtually every state with online sports betting.

NYSE: DKNG DraftKings 33,54 -2,02%

Latest articles

One-Time ‘Bro’ Gary Vee’s All Grown Up, But Can DraftKings Marketing Keep Up?

September 30, 2021 | By: Heather Fletcher

DraftKings is getting the best version of Gary Vee. I’ve been around Gary Vaynerchuk, more commonly known as Gary Vee, since he was shilling wine. Then he became a marketing thought leader and in-demand keynoter. Finally, he became a cultural phenomenon. This is where DraftKings, daily fantasy giant turned sports betting and casino operator, picks […]

PGA Tour Inks Sports Betting Partnership With DraftKings

July 30, 2020 | By: Carl Carchia

DraftKings

Golf’s unique nature allowed it to resume months before other professional sports. Now, the PGA Tour is catching up with the rest of the field by striking an exclusive sports betting partnership with DraftKings Inc. The deal is an extension of the current multi-year content and marketing relationship, and designates DraftKings Inc. as the “official […]