Latest articles
One-Time ‘Bro’ Gary Vee’s All Grown Up, But Can DraftKings Marketing Keep Up?
DraftKings is getting the best version of Gary Vee. I’ve been around Gary Vaynerchuk, more commonly known as Gary Vee, since he was shilling wine. Then he became a marketing thought leader and in-demand keynoter. Finally, he became a cultural phenomenon. This is where DraftKings, daily fantasy giant turned sports betting and casino operator, picks […]
Bettor Safe Campaign Raises Online Gambling Awareness, But Faces An Uphill Climb
The Bettor Safe marketing campaign had a tough job to do in raising awareness. Going into the campaign, it seemed a though the main hurdle to jump would be teaching Americans the difference between legal and illegal online gambling operators. However, the creators of the campaign discovered that they would first have to educate the […]
The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One
Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]
Gambling Education: How Young Is Too Young To Begin Talking About Responsible Gambling?
In the US, responsible gambling education is generally aimed at those who can legally gamble. That leaves a dearth of education for Americans under the age of 21. This may explain low rates of gambling literacy among younger bettors. Yet at the moment, there seems to be no systemic way of addressing that lack of […]
High Customer Acquisition Costs Are An Ongoing Worry For Online Casino And Sports Betting Operators
In the great redistribution of wealth that is gambling, it’s a truism that “the house always wins.” However, that phrase, credited to 19th century bookmaker William Crockford leaves out a key detail: In order to truly win, the house needs to bring in more than it spends getting players in the door. That truth is […]
Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads
One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel. Trying to convert television viewers […]
Asian-American Gamblers Are Highly Represented At Retail Casinos; Why Is It The Opposite Online?
About 80% of Asian-Americans gamble. That’s 7 percentage points more than the general US population. However, only 21% are doing so online, making them this the second-least represented demographic group. Only Black US gamblers are less likely to adopt the channel, with just 19% gambling online. These numbers come from a recent National Council on […]
