Super Group Ltd., parent company to popular casinos like Jackpot City and Spin Palace, is among the big names to announce its plans to enter the newly minted Alberta online casino market, following the passage of Bill 48 in the province. Coming off a strong first quarter that saw $516.8 million in revenue (a 25% increase compared to the same period in 2024), Super Group is eager to see and leverage the opportunities in the upcoming regulated market in Alberta.
Commenting on the company’s plans to expand to Alberta Super Group LTD CEO Neal Menashe said:
“So Alberta, according to us, it might only be the latter half of 2026, just based on where the regulation is currently, but we learned how we migrate our customer databases from Ontario, and we’ve learned what maybe we didn’t do correctly then and we will never make the same mistake twice. And that’s how we’ve always done so. So we wait for it. The product is being built, ready. We wait for all the regs and we know exactly what we need to do then.”
Super Group Ltd to Focus on Canada to Lead North American Growth After US Exit
Super Group Ltd, with its dozens of online casino products, has a pretty large Canadian footprint. Its North American market, primarily consisting of Canada, generated over $181 million in Q1 2025, ranking third after its African and Middle East markets.
This follows the company’s full exit from the US market on July 8 2025. The decision was largely driven by tightening regulatory environments and persistently low profit margins in key U.S. states. This exit came shortly after the company had already begun scaling back its U.S. sports betting efforts in July 2024, signaling an early shift in priorities.
Now, Ontario and Alberta are at the heart of the company’s regional strategy. In Ontario, which has a mature iGaming market, Super Group’s Ontario online casinoproducts have an 8% market share, trailing only FanDuel and Bet365 in the region. Alberta is introducing a regulated online gambling framework, anticipated to launch early 2026.
Both provinces have strong player demand and promise transparent licensing, key to Super Group’s growth plans. This is in line with the broader industry trend where international operators are leaning into regions where online gaming regulation is evolving in a commercially favorable direction.
Outside of its U.S. business, Super Group has upped its 2025 revenue forecast to just over $2 billion (previously pegged at $1.92 billion) and now expects to generate over $480 million in EBITDA, citing stronger margins, standout results from major sporting events, and refined pricing tactics.
When the company confirmed its U.S. exit on July 8, 2025, keep in mind its share price dipped 3.42%, closing the day at $11.02. Even so, Super Group remains among the year’s best‑performing gaming stocks, with its share value up 77.77% year‑to‑date.
Alberta iGaming Market Launch Comes Early 2026
As the iGaming Alberta Act awaits royal assent, the province is on the verge of a major shift in its gambling landscape. The Act sets the stage for an Ontario-style open iGaming market where multiple licensed operators offer their products and services to Albertans.
In anticipation of the market launch in early 2026, Super Group CEO Menashe has already revealed that the company has set up a dedicated product team to build Alberta specific products. These range from locally themed slots to live gaming interfaces for casino enthusiasts.
He also said that the company learned a lot from its Ontario launch so it is putting in place a rigorous pre-launch quality assurance program to eliminate the early bugs and downtime experienced during their first launch.
Alberta is a great opportunity for operators. It features a tech savvy population with high broadband penetration, one of the youngest median ages in Canada, and a consolidated regulator that promises transparent licensing and clear timelines.
Alberta provincial projections estimate an initial market of $500 million in annual wagers, driven by strong customer acquisition and engagement tactics. With these frameworks in place, Super Group and other iGaming brands will be able to launch full feature iGaming at launch and get in on a province that’s ready to play.
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