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Bonus TL;DR
- BetMGM signed a multi-year extension with Connor McDavid to continue leading its broadcast and digital responsible gambling campaigns.
- BetMGM reported a 27% year-over-year increase in accounts using deposit limits following its recent player-protection initiatives.
BetMGM renewed its responsible gambling partnership with Connor McDavid, announcing a multi-year extension on Oct. 15.
The agreement keeps McDavid in broadcast, digital, and social content, directing players to BetMGM’s player-protection tools. No financial terms were disclosed, and the source report does not specify the extension’s length beyond describing it as multiyear.
Campaign Promotes Limits and Self-Exclusion
According to Gambling.com’s report, the campaign promotes in-app protections including:
- Deposit limits
- Stake limits
- Time-out features
- Self-exclusion options
BetMGM also provides the GameSense program within its mobile and desktop platforms.
McDavid joined BetMGM’s ambassador roster in March 2022 and has fronted its player-protection initiatives since then. The renewed agreement continues that role, with a third responsible gambling advertisement featuring McDavid set to air soon. The report does not give an air date.
BetMGM Reports Increased Deposit-Limit Use
BetMGM said its Mullet Over campaign, launched in December 2025, contributed to a 27% year-over-year increase in the number of accounts with deposit limits.
That figure is an operator-reported measure of tool adoption, not a reported reduction in gambling-related harm. The supplied account does not include the underlying account totals or an independent assessment of the campaign’s contribution.
BetMGM chief executive Adam Greenblatt credited the campaign’s messaging with encouraging players to use protections such as deposit limits. Richard Taylor, the company’s director of responsible gambling, said the McDavid relationship had made responsible gambling messaging more relevant to sports fans.
BetMGM is available in 31 markets through mobile and retail offerings. The report does not identify which markets will receive the upcoming advertisement.
Source: As reported by Gambling.com.
