Soft2Bet‘s Ontario-facing online casino brand, ToonieBet, is the new “Official Online Casino Partner” of the playoff-bound Ottawa Senators.
Soft2Bet announced the partnership on Thursday, two days after the Senators clinched a wild-card playoff berth despite losing 5-2 to the Columbus Blue Jackets. As a result, fans can expect exclusive giveaways, premium entertainment and a casino experience that mirrors the team’s energy and excitement as ToonieBet backs the Senators “every step of the way” during the Stanley Cup playoff run.
Through the partnership, fans will get the chance to win Senators’ merchandise and tickets. Meanwhile, ToonieBet can grow its Ontario presence through “highly visible” in-arena branding, regional broadcast coverage, and digital promotions.
In the release, Martin Ballard, Ottawa Senators vice president of corporate partnerships, said the team is pleased to welcome ToonieBet to the fold.
We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.
Deal marks ‘significant milestone’ for casino brand
Launched in Ontario in 2024, ToonieBet is an offshoot of Soft2Bet, billed as “one of the world’s fastest growing iGaming turnkey solutions providers.”
Soft2Bet says its ToonieBet platform provides a “fast, localised online casino experience for players in Ottawa and across Ontario.”
The company says by tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay on top of the action. As a result, the online casino platform will connect with fans in “real, engaging ways ” while providing a “top-quality Ontario online casino experience.”
Other aspects of the ToonieBet-Ottawa Senators partnership include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Soft2Bet’s chief marketing officer, Oksana Tsyhankova, noted the deal represents a significant milestone for the young brand.
Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.
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