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Gaming Corps is heading into Alberta’s regulated iGaming launch with growing momentum after securing approval to supply games in the province and expanding its distribution network through partnerships with major gambling operators, including bet365 and BetMGM.
The Swedish game developer received a conditional supplier licence from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in May, allowing the company to provide gaming software when Alberta online casinos and sportsbooks launch on July 13.
The approval arrives as Gaming Corps continues to strengthen its presence in North America through a series of commercial agreements with operators, content distribution deals, and the expansion of its own PowerPlay brand.
Alberta Becomes Latest Step In Canadian Expansion
Alberta’s launch marks a significant milestone for Canada’s online gambling industry. Following Ontario’s lead, the province is set to become the country’s second competitive regulated iGaming market, creating new opportunities for operators, suppliers, and game developers seeking access to Canadian players.
Gaming Corps CEO Juha Kauppinen described Canada as “a key market” for the company when announcing the Alberta approval, adding that the supplier has been working to establish itself in regulated North American jurisdictions.
The company already secured approval in Ontario earlier this year and now has a pathway into both of Canada’s largest regulated iGaming markets.
While supplier licences often generate little attention on their own, Gaming Corps’ Alberta approval carries added significance because of the operator relationships the company has built over the past year.
Major Operators Added to Distribution Network
One of the most notable developments came in January when Gaming Corps announced an expanded content agreement with bet365, one of the world’s largest online gambling operators.
The deal extended an existing relationship between the companies and increased the distribution of Gaming Corps titles across bet365’s network of regulated markets.
At the time, Kauppinen called bet365 “one of the most respected and successful operators in the industry,” describing the agreement as another step in the supplier’s international growth strategy.
The bet365 expansion followed Gaming Corps’ Ontario launch through BetMGM. Under that agreement, BetMGM became the first Ontario operator to offer the supplier’s game portfolio, giving Gaming Corps an early foothold in one of North America’s most closely watched regulated markets.
The company has also continued adding distribution channels through agreements with operators and aggregation partners, helping increase the availability of its content without requiring direct integrations with every individual brand.
Taken together, the partnerships suggest Gaming Corps is entering Alberta with existing industry relationships rather than starting from scratch.
PowerPlay Gives Gaming Corps A Direct Alberta Presence
Gaming Corps’ Alberta ambitions extend beyond supplying games to third-party operators.
The company also owns PowerPlay, the online casino and sportsbook brand that has been approved to participate in Alberta’s regulated market. That gives Gaming Corps a direct operator presence in the province in addition to its growing network of supplier partnerships.
PowerPlay has spent the past year strengthening its position in regulated Canadian markets. Earlier this year, the operator completed a migration to Gaming Innovation Group’s platform technology, adding new sportsbook, content management, and player engagement tools designed to support future growth.
The brand has also expanded its casino offering through supplier partnerships, including a recent agreement with Stakelogic that brought additional online slots to players in Ontario.
PowerPlay is expected to compete alongside major operators preparing for Alberta’s launch, including bet365, BetMGM,FanDuel, DraftKings, Caesars, BetRivers, and other approved brands seeking to establish an early foothold in the province.
For Gaming Corps, owning an operator brand while simultaneously supplying content to other gambling companies creates multiple avenues for growth as Alberta’s market opens.
Alberta Launch Could Create New Opportunities
The timing of Alberta’s launch could prove significant for Gaming Corps.
Unlike many suppliers that are still working to establish relationships in Canada, Gaming Corps enters the market with regulatory approvals, operator partnerships, and its own consumer-facing brand already in place.
The company now has pathways to reach players through multiple channels. Its content can be distributed through operator partners, while PowerPlay provides a direct route to market as an approved operator.
Whether that strategy translates into meaningful market share remains to be seen. Alberta’s competitive landscape will be crowded, with major international brands and established Canadian operators all competing for players when the market opens.
Still, Gaming Corps appears to be entering launch season from a position of strength. With supplier approvals secured, distribution partnerships expanding, and PowerPlay preparing for Alberta’s debut, the company has spent the past year building the foundation for growth in Canada’s newest regulated iGaming market.
