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Last week, Prague-based oddsmaker Oddin.gg received its conditional licence to operate in Alberta when the province opens its iGaming marketplace on July 13.
With the conditional approval, Oddin.gg will go through the final due diligence stages before getting the final, official green light from Alberta Liquor Gaming and Cannabis (AGLC), which oversees the iGaming space in the province.
Todd McCully, Oddin.gg’s head of sales, said early entry into the Alberta market is vital. The platform is one of 12 “critical gaming system providers” or “platform providers” that the AGLC has listed as paying the registration fees. These are the companies that provide the critical oddsmaking and infrastructure for iGaming sites.
AGLC has listed over 30 iGaming sites as having paid the fees, including heavy hitters like BetMGM, Bally’s, Caesars Sportsbook, FanDuel, and The Score.
Alberta’s iGaming Market Opens July 13
Alberta follows Ontario as the only Canadian provinces to permit private iGaming operators to be licensed (and taxed), directing players away from the illegal markets. That means dozens of Alberta online casinos and sportsbooks will soon join the list of fully regulated options.
“Alberta watched Ontario for three years before writing its rules, and you can see it in the framework. It’s something operators can plan against,” McCully said when Oddin.gg received its conditional yes. “Add the youngest adult population in Canada, high incomes, and a real appetite for betting, and operators who show up early with the right content are looking at a serious revenue opportunity.”
McCully is clearly bullish on Alberta. And he should be.
Alberta’s Population Growth and Disposable Income Make It Attractive
In 2025, Alberta’s population soared past the 5 million mark. Just 12 years ago, it was at about 3.8 million; it’s a sign of just how many people are moving to this oil-rich province from other countries and regions of Canada. It’s expected to hit 7 million residents by 2051.
Alberta is second in Canada in average earnings; Albertans earn about $1,380 per week, second to Ontario’s $1,390 per week. But Alberta has no provincial sales tax, and the cost of living is far less than Ontario or British Columbia.
To compare: The median price for a detached home in Toronto is over $1.1 million; in Edmonton, the capital of Alberta, it is about $590,000.
So, Ontarians and Alberta make almost the same amount of money, but Albertans end up with far more disposable income. And that’s what makes this new iGaming market so attractive.
Alberta’s 50-50 Culture Shows Strong Gaming Appetite
But maybe the biggest sign that McCully is spot on with his optimism can be found in the most grassroots Alberta gambling passion of them all — the 50-50 draw. Volunteers sell tickets at minor hockey games, community rodeos, and fundraisers. It’s a running joke in this province that 50-50, not hockey, is the unofficial sport of the province.
The NHL’s Edmonton Oilers are the most profitable team in the NHL, according to Forbes, and the third most profitable globally. The Oilers are in a stratosphere with the likes of the Dallas Cowboys and the Golden State Warriors. And, since 2020, the team has run a charitable 50-50 draw that sells tickets in the arena on game nights, which can also be bought virtually by Alberta residents.
As of 2025, $236 million has been paid out in jackpot winnings, showing the kind of appetite Albertans have for gaming.
AGLC Faces Overwhelming Demand Ahead of Launch
The interest in Alberta’s new iGaming market is actually overwhelming AGLC. It has now posted the disclaimer that it’s wading through a backlog of applicants, a month and a half out from the July 13 launch date.
“We are currently experiencing a high volume of inquiries related to Alberta’s iGaming market,” reads a new warning from AGLC. “To ensure efficient processing, priority will be given to organizations that have initiated the registration process and paid the required fees.”
