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- BetMGM secured exclusive iGaming rights to The Traitors television franchise, partnering with All3Media International for slots and table games.
- The first branded slot game, The Traitors Faithful Riches, will debut on BetMGM and Borgata Online across four regulated U.S. states.
BetMGM has secured exclusive online casino rights to The Traitors and plans to launch the first game in the franchise across New Jersey, Michigan, Pennsylvania, and West Virginia.
The deal, announced Sept. 18, is a partnership with All3Media International covering slots, table games, and non-traditional casino games based on the TV series. For players, the immediate impact is the debut of the first title, The Traitors Faithful Riches, on BetMGM Casino in all four states and on Borgata Online in New Jersey and Pennsylvania.
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First game will debut on BetMGM and Borgata Online
According to the announcement, Games Global developed The Traitors Faithful Riches for BetMGM. The slot features 1,024 ways to win on a 5×4 reel layout.
State availability listed in the announcement includes:
- BetMGM Casino: New Jersey, Michigan, Pennsylvania, and West Virginia
- Borgata Online: New Jersey and Pennsylvania
The company did not provide an exact launch date in the source material, but said the game will debut as part of the new franchise.
BetMGM says branded entertainment remains a core content strategy
BetMGM framed the agreement as part of a broader push into entertainment-based online casino content built around recognizable brands.
Oliver Bartlett, BetMGM’s senior vice president of gaming, said “The Traitors has captivated millions with its blend of suspense and strategy.” He added that those traits create “a compelling foundation for an online slot” and said the partnership gives BetMGM a chance to build “a lasting iGaming franchise.”
Bartlett also said television and movie intellectual property is a key pillar of the operator’s content strategy.
The announcement does not disclose financial terms of the agreement or say when additional The Traitors games will be released. It also does not say whether the franchise will expand into other regulated markets beyond the states named in the launch plan.
For now, the confirmed rollout is limited to the first game and the jurisdictions identified by BetMGM and Borgata Online.
Source: As reported by gamingintelligence.com.
