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- Google has added a dedicated prediction markets section to its main Google Ads policies, establishing formal, mandatory rules requiring operators to secure local financial, commodity, or gaming licenses and obtain explicit Google account certification before running advertisements.
- Citing the complex and speculative nature of event contracts, Google’s updated framework restricts ads strictly to approved location-specific jurisdictions, consolidating previous piecemeal policy updates into a centralized compliance framework for paid digital marketing.
Ohio state Sen. Bill DeMora is calling for prediction markets to be regulated under the state’s sports betting laws after the U.S. Sixth Circuit Court of Appeals said platforms such as Kalshi and Polymarket can be regulated that way.
The statement, released Oct. 15, adds to the growing policy fight over how states should treat prediction market products tied to sports and elections. For Ohio, the immediate issue is whether those offerings should fall under the same rules as licensed sportsbooks and whether election-related contracts should be barred entirely.
DeMora said the court’s decision “solidifies that prediction markets are not exempt from Ohio law, and that they need to be regulated the same way other sports betting companies are.” He also said Ohio is losing “tens of millions of dollars every month” by not regulating the sites.
DeMora points to two pending Ohio bills
DeMora said he has introduced two bills aimed at addressing the issue: Senate Bill 430 and Senate Bill 479.
According to his statement, SB 430 would specify that using prediction markets to bet on sporting events counts as sports gambling and would make those wagers subject to the same state regulations that apply to other sports betting companies.
SB 479 would go further by prohibiting individuals from betting on elections and banning prediction markets from offering election-related contracts.
DeMora said, “With the rise of prediction markets in Ohio and across the country, this is not a partisan issue; it needs to be addressed immediately.” He added that the bills are meant to reinforce that these markets and certain contracts offered to bettors should be regulated the same as other sports betting operators.
What happens next in Ohio
Both bills are awaiting sponsor testimony in committee, according to the statement. No further timetable for hearings or votes was provided.
That leaves several open questions, including how Ohio regulators would enforce the proposals if they become law and what prediction market offerings currently available in the state would be directly affected.
For now, the immediate development is a clearer push from an Ohio lawmaker to bring prediction markets into the state’s existing gambling framework. The proposal would treat sports-related contracts as sports gambling and would separately block election-related contracts if SB 479 advances.
Source: As reported by ohiosenate.gov.
