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The GAME SHOW EXPERIENCE, Scientific Games’ SG Signature Linked Game, just launched and is now available across four U.S. markets. It features Fast Play, themed scratch-off, and digital games based on three of the most popular TV game show brands, including The Price is Right, Family Feud, and Press Your Luck.
The GAME SHOW EXPERIENCE initially launched across four U.S. markets, including Iowa, South Carolina, Tennessee, and Maryland Lottery. Moreover, it is set to launch across nine more markets by December 1, 2026, including Delaware, South Dakota, Arkansas, Pennsylvania, Texas, DC, Kansas, Illinois, and Maine. Other lotteries will also get opportunities to participate over time.
“The GAME SHOW EXPERIENCE offers our players something unique in our portfolio: a trusted brand in THE PRICE IS RIGHT that our players love, paired with a one-of-a-kind experiential prize with the chance to win up to $10 million. We’re excited to be one of the first states to offer this promotion, bringing our players an experience that goes beyond the traditional lottery offering,” said Kassandra Trenary, Director of Marketing and Advertising for the Iowa Lottery.
Notably, SG Signature Linked Games are coordinated multi-state initiatives. Winning players get access to extraordinary, fully managed events that deliver once-in-a-lifetime experiences and create opportunities to win additional prizes. The events are created by Scientific Games, which works with government-sponsored lottery and sports betting programs.
An omnichannel play experience
Scientific Games created the GAME SHOW EXPERIENCE in partnership with Fremantle. It showcases three incredibly popular TV game show brands, including the following:
- The Price is Right – Spanning over five decades, this is TV’s longest-running game show, with numerous Emmy Awards to show for it.
- Family Feud – Running for 50 years now, this game show boasts about 7.5 million daily viewers in the 2025-26 season.
- Press Your Luck – Popular for its seamless blend of wit, strategy, and high-stakes gameplay, this show consistently ranks at the top.
Players can choose between instant prizes or a second-chance opportunity to win an SG Signature Linked Game experiential event scheduled for fall 2027. 100 lucky winners can participate in this experiential event to spend five days/four nights in Los Angeles, the world’s entertainment capital. They’ll get to attend a taping of THE PRICE IS RIGHT as audience members. Moreover, the winning players will return for another GAME SHOW EXPERIENCE event, a winners-only lottery event, which will be held on the stage of THE PRICE IS RIGHT.
“THE PRICE IS RIGHT and the GAME SHOW EXPERIENCE are a natural fit for our players. The TV show is familiar and exciting, and we were eager to give South Carolina players the opportunity to participate. Beyond the scratch-off game and four GAME SHOW EXPERIENCE participants from South Carolina, SCEL created an additional opportunity to win: nine South Carolina players will win up to $26,000 in a locally produced Showcase Showdown. THE PRICE IS RIGHT is always so inclusive of its fans, and SCEL is excited to offer so many chances to win THE PRICE IS RIGHT-style,” said Scott Warner, SCEL Lottery Product Director.
Winners will be competing for a share of up to $10 million in cash prizes. Interestingly, in a fresh twist, the cash winnings of the trip winner who’ll make it to the final round will be matched and shared equally among all other trip winners.
A multi-billion-dollar niche
Scientific Games launched the lottery Linked Game concept in 2007, coming up with the unique idea to give lottery players once-in-a-lifetime opportunities to attend white-glove, exclusive events themed to popular brands and game shows like DEAL OR NO DEAL. The events have since changed the name to SG Signature Linked Games and are now worth more than $7 billion.
“It’s no surprise the GAME SHOW EXPERIENCE games are performing well. The incredibly broad and sustained appeal of these classic TV game show brands brings to life the surprise, joy and wins that players love,” said Tina Hoover, VP of Licensing for Scientific Games. “We continue to expand our licensed brands portfolio with brands that engage players and drive incremental sales.”
The next SG Signature Linked Game will be themed to JURASSIC WORLD. It is scheduled for this fall and will take place in Hawaii, where the original JURASSIC PARK movie was filmed.
