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Experiential prizing is on the rise in the gaming industry, and two tech leaders have announced an exclusive global partnership to bring the reward concept to eInstant and iGaming Games.
With experiential prizing, winners take home non-monetary rewards, such as trips or activities, instead of traditional cash payouts. Atlas Experiences is a leader in the experiential prize space, and they’re joining forces with Merv Digital Solutions to develop eInstant and iGaming content.
As digital platforms continue to evolve beyond standard wagering, operators looking to capture player interest across a regulated online casino portfolio are increasingly adopting these innovative reward mechanics to drive engagement.
The aim of the partnership is to create additional prize structures alongside traditional cash winnings. The rewards range from exclusive entertainment opportunities, live events, and world travel.
Founder and CEO of Atlanta Experiences, Derek Gwaltney, highlighted how experiential prizing can boost player engagement.
“This partnership represents an exciting opportunity to bring Atlas Experiences into the rapidly growing iGaming and eInstant space. We believe experiential prizes can drive engagement, loyalty, and excitement among players in a completely different way.
Together with Merv Digital Solutions, we can create games that give players the opportunity to win unforgettable trips and once-in-a-lifetime Winning Moments while helping gaming operators differentiate their content.”
While Atlas Experiences has become a leader in gaming through delivering curated experiences to players, Merv Digital has made its name in the design, creative, and development space. Creating new, exciting content for players is where Merv Digital excels, and CEO Merv Huber sees the partnership as a differentiator in the market.
“This partnership with Atlas Experiences represents an exciting opportunity to redefine how players interact with iGaming and eInstant content. By combining our creative development expertise with Atlas’ experiential rewards, we’re creating games that can stand apart in an increasingly competitive market.
Players are looking for new ways to engage, and together we can provide operators with innovative content that creates excitement and stronger connections with their players.’
