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Halloween is here, and BetMGM is turning it into a month-long celebration with the launch of LegendSCARY, the platform’s biggest seasonal casino campaign of the year. Inspired by the company’s core slogan, “Make it Legendary”, the campaign is indeed legendary, combining themed promotions, exclusive content, spooky-themed games, sweepstakes, leaderboard competitions, and immersive gameplay.
“Halloween lends itself perfectly to casino entertainment, and LegendSCARY Month is all about making October more fun for our players. Whether it’s discovering a new game, climbing a leaderboard, or unlocking rewards, we’ve packed the month with experiences that keep the excitement going every time players visit BetMGM,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM.
Celebrating Halloween in a legendary way
BetMGM is going big with its LegendSCARY campaign, from a themed lobby to an exciting lineup of 50+ themed games. For starters, the lobby features spiders, bats, and cobwebs all over, which are classic Halloween symbols. Moreover, there is a new, dedicated Halloween games category that makes it easier to find spooky-themed titles, ranging from favorites to new releases.
Overall, the platform offers over 50 Halloween-themed casino games. Highlights include Bigger Piggy Halloween Bank, available exclusively at BetMGM Casino and Borgata Online. Developed by Inspired, the game features jackpots, cash and collector symbols, bonus spins, and other random prizes unlocked via the Piggy Wheel Bonus. Other notable spooky-themed titles include Huff N’ Puff Haunted Mansion, Rich Little Piggies: World Class Halloween, and The Walking Dead: The Ones Who Live.
In addition to exciting Halloween-themed games, the platform has also lined up a rotating schedule of themed promotions, including:
- Kickoff to the Crypt: October 1 – 11
- MGM Monster Mash Leaderboard: October 12 – 18
- Promo Your Way Frenzy: October 19 – 25
- The Final Haunting Sweepstakes: October 26 – 29
- The Final Drive Leaderboard: October 30 – November 1
Overall, LegendSCARY is more than just a generic promo. In addition to being BetMGM’s biggest seasonal campaign of the year, it integrates the platform’s core slogan and seeks to enhance its broader focus on delivering elevated entertainment.
Committed to excellence
This latest Halloween-themed campaign is yet another demonstration of how BetMGM is a pace-setter. The award-winning casino boasts over 7,000 titles across different categories. The platform also runs one of the largest state-by-state exclusive progressive jackpot networks, with over 25 games, including favorites like Bison Fury and 15 Lanterns.
BetMGM also has one of the most elaborate rewards systems. Players automatically earn BetMGM Rewards Points and Tier Credits simply by playing. Notably, the points can be redeemed for digital bonuses and Marriott Bonvoy Points.
Safety first
While BetMGM aims to deliver the ultimate gaming experience, it is also committed to player safety. To this end, responsible gambling remains a key focus, utilizing resources like GameSense, an industry-leading program developed by the British Columbia Lottery Corporation. Notably, GameSense works across all BetMGM venues, including its brick-and-mortar casinos as well as online platforms. That’s not all, as there is a full suite of other responsible gambling tools that players can use to pace and protect themselves.
