Jake Paul’s betting brand, Betr, has just partnered with the crypto-prediction operator Polymarket to bring a whole new way to play to your phone. We are talking about a multi-year deal that will bring prediction markets right into the center of the Betr “super app” later this year. It is basically the digital version of sitting at a bar and arguing about what will happen next, only now you can actually back your hot takes with real money.
As stated by Betr co-founder and CEO Joey Levy, their main goal is creating limitless merchandise for sports enthusiasts.
“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade. There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”
The power couple of real-money gaming
This deal is a perfect match because it combines Betr’s massive media reach and younger audience with Polymarket’s infrastructure. Shayne Coplan, the Polymarket founder, knows that scale is the secret sauce to making these markets mainstream.
Levy has been very vocal about building an app that combines gaming and financial products into one seamless experience. By adding prediction markets, they are giving you a reason to check the app even when there isn’t a game on the TV. Whether you are a fan of political drama, pop culture gossip, or economic trends, you will soon have a seat at the table.
“Betr already operates Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade in the majority of the country, and holds gaming licenses nationwide, and has been publicly commended by the regulatory community for being a leader in responsible gaming. Betr’s prediction markets product will be available within the same single app experience as the company’s other products,” an official statement from Betr read.
Coming soon to a screen near you
While we do not have an exact launch date just yet, the integration is expected to wrap up sometime in 2026.
So, if you have a knack for knowing what is going to happen before it hits the news cycle, your time to shine is almost here.
At the moment, Betr’s products are available in over 30 states across the US, so we should expect tough competition from sports betting operators like DraftKings, FanDuel, and Fanatics that have already launched prediction market platforms.