Bragg Gaming Group has announced a content development agreement with Hard Rock Digital, signaling a major step in its goal for U.S. market expansion. The deal enables the creation of exclusive online casino titles for Hard Rock Bet Casino, adding to the brand’s catalog of proprietary content that also includes games from developers such as Playtech, Red Tiger, and Games Global.
Exclusive Content Strategy Aims to Differentiate Hard Rock Bet
Hard Rock Bet will launch these Bragg’s exclusive titles in New Jersey and continue to add them to other legal iGaming states as they expand their footprint. Bragg’s SVP Commercial for U.S. & Canada, Garrick Morris, noted that the partnership reflects Bragg’s strategic focus on the U.S., calling it “our fastest-growing market this year.”
With a game catalog already boasting over 2,900 titles, Hard Rock Bet is doubling down on differentiation. The new exclusive titles from Bragg will be developed specifically to cut through the noise and provide players with engaging, premium experiences that they can’t find anywhere else. Rich Criado, VP of Casino at Hard Rock Digital, emphasized this vision:
“These upcoming games are designed to stand out among the over 2,900 titles already available… and we can’t wait to bring them to our players.”
Bragg’s role in this initiative includes leveraging its deep game development expertise, fueled by internal studios such as Atomic Slot Lab, Wild Streak Gaming, and Indigo Magic. The exclusive titles will be delivered via Bragg’s HUB content platform and remote game server (RGS) technology. This seamless integration means that Hard Rock Bet can manage its content through a unified back-office system, maximizing operational efficiency while elevating the player experience with unique offerings.
Bragg is best known for developing and distributing high-performing slot titles, which include both modern video slots and traditional classic slots.
Bragg’s U.S. Growth Trajectory and Strategic Vision
This partnership aligns with Bragg’s broader strategic goals of becoming a leading content and technology provider in regulated online casino markets, particularly in North America. The company has steadily built a reputation through its modular PAM technology, award-winning player engagement tools like Fuze™, and a growing footprint across more than 30 regulated markets worldwide.
While the initial phase of the agreement targets New Jersey, Bragg sees broader potential for expansion as Hard Rock Bet enters additional markets. The deal also underscores the importance of exclusive partnerships in a crowded online gaming environment, where differentiation is essential for sustained user engagement and revenue growth.
Looking ahead, the companies anticipate that this initiative will drive significant revenue growth for both parties, while showcasing Bragg’s capabilities in creating bespoke content that aligns with operator goals. As competition in the U.S. iGaming space intensifies, strategic partnerships like this one between Bragg and Hard Rock Digital are setting the tone for what’s next in online casino innovation.
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