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- Caesars Digital expanded its Nevada footprint by taking over sportsbook operations at the Westgate SuperBook.
- The expansion coincides with the critical football betting season, as traditional sportsbooks warn that prediction markets—which remain blocked in Nevada—are stalling their growth.
Caesars Digital has expanded its Nevada sportsbook footprint by adding Westgate SuperBook, while prediction markets such as Kalshi remain out of the state during Nevada’s ongoing legal fight with those platforms.
The move gives Caesars its first Strip sportsbook operation not tied to one of its eight Strip resorts, according to The Nevada Independent. It also arrives as football season ramps up, a key revenue period for Nevada books, and as traditional sportsbook operators warn that prediction markets are cutting into regulated betting growth.
Caesars adds SuperBook to its Nevada network
Caesars Digital said the Westgate deal broadens its reach in a state where the company already operates across Las Vegas and beyond. Executive Eric Hession told The Nevada Independent there was limited overlap between the customer bases, saying, “There wasn’t much customer overlap between the properties.”
Caesars also installed more than 20 Caesars Sportsbook self-service betting kiosks throughout the SuperBook. The longtime Las Vegas venue opened in 1986, when the resort was still known as the Las Vegas Hilton.
The company has stayed out of prediction markets even as platforms such as Kalshi gained traction nationally. According to the report, Caesars and MGM Resorts International did not enter that business because doing so could have jeopardized their Nevada gaming licenses.
Hession told the publication, “Our view is that it’s pretty clear [prediction markets] are sports betting.”
Football season highlights the stakes for Nevada sportsbooks
The timing matters because football is the biggest acquisition and revenue driver for sportsbooks. Hession said, “Football is when you sign up the most people” and added, “There is no question football drives the most interest.”
Last year, football wagering generated $203.5 million in Nevada sportsbook revenue, almost 34 percent of the state’s total sports betting revenue of $601.3 million. Through the first seven months of 2026, Nevada sports betting revenue was up 3.7 percent to $316.6 million, even as total wagering fell 2.3 percent to $4.27 billion.
Nationally, the American Gaming Association estimated $29.5 billion would be wagered on the 2026 NFL season, up slightly from $29.4 billion last season. At the same time, Kalshi said it handled $582.1 million in college football trading volume over opening weekend, including nearly $250 million on Saturday alone.
AGA CEO Bill Miller said in a statement that “the widespread launch of backdoor sports betting on prediction markets … has stalled the growth of legal sports betting.” The group said sports bets make up about 80 percent of Kalshi’s volume.
What to watch in Nevada
Nevada’s legal battle with Kalshi and other prediction market companies has so far kept those businesses out of the state. That leaves operators such as Caesars focused on expanding within the traditional sportsbook model as football betting activity builds.
Caesars Digital also reported $725 million in revenue in the first six months of 2026, up 7 percent from a year earlier, underscoring why sportsbook growth remains a priority even as new forms of event trading compete for bettors’ attention.
Source: As reported by Howard Stutz.
