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DraftKings has expanded its responsible gambling program with the recent launch of new customer initiatives, tools, and educational resources. The new drive comprises four new initiatives, including a digital advertising campaign featuring celebrities Kevin Hart and Nick Jonas and a PGA TOUR sweepstakes.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, said, “At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability. We’ve continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage.”
She continued, “From My Budget Builder and My Stat Sheet to player-set limits and new custom cool-offs, we’re continuing to evolve our approach while promoting awareness and use of the tools and resources available to help customers play responsibly.”
Notably, this new push is driven by the operator’s commitment to integrating responsible gaming into the overall customer experience. Here’s a deeper dive into DraftKings’ push to expand its responsible engagement efforts.
New digital ad campaign with Kevin Hart and Nick Jonas
DraftKings has partnered with celebrity actors Kevin Hart and Nick Jonas for a new digital ad campaign. The campaign sees the pair continue their fictional road trip as they raise awareness about the platform’s responsible gaming tools and resources, emphasizing the need to make informed decisions and set health boundaries. The campaign was launched on 10th September and will reach audiences through digital media channels.
PGA TOUR sweepstakes
DraftKings is trying to incentivize players to use select player safety tools by dangling an enticing giveaway: an all-expenses-paid trip to THE PLAYERS Championship. To qualify, players must engage with responsible engagement tools like the My Budget Builder and My Stat Sheet, available within the My Budget and Controls panel. The operator hopes to use this as an engaging opportunity for players to learn about the tools and use them, thus building trust in the process. The offer runs from September 16 through September 29.
Gamalyze American Football
Developed in collaboration with Mindway AI, Gamalyze American Football is an interactive gamified platform that lets football fans play fast-paced decision-making rounds. The platform analyzes the players’ decisions and lets them know whether they demonstrate risky gambling behavior.
Gamalyze American Football will be featured through digital and in-person activations. It will be showcased throughout September at the DraftKings Sports Bar at Wrigley Field, Gillette Stadium for the New England Patriots’ home opener, and again at Arrowhead Stadium for the Kansas City Chiefs’ home opener. Notably, this tool is built on the launch of Gamalyze Casino in January 2026 and Gamalyze Football during the 2026 FIFA World Cup.
Custom Cool-Offs
DraftKings is giving players more flexible cool-off options beyond the rigid self-exclusion intervals. Players can now choose cool-off periods ranging anywhere between three and 364 days. Notably, this is yet another addition to the operator’s extensive suite of control and budget tools and resources.
