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- DraftKings partnered with Mindway AI to launch “Gamalyze American Football,” an NFL-themed responsible gaming self-assessment tool for the 2026 season.
- The interactive tool analyzes real-time player choices during simulated gameplay to generate personalized risk reports and behavioral feedback.
DraftKings has launched Gamalyze American Football, an NFL-themed responsible gaming self-assessment tool developed with Mindway AI for the 2026 NFL season.
The new tool adds a football-themed version of Mindway AI’s existing self-assessment format to DraftKings’ responsible gaming resources. It matters because the product is designed to give users personalized feedback based on how they make decisions during simulated gameplay, as operators face continued pressure to expand consumer protection tools alongside sports betting growth.
According to the source report, Mindway AI announced the launch this week, and DraftKings began promoting Gamalyze American Football on Sept. 2 as part of its DraftKings Gameday campaign at select gas stations in the U.S. The company is also taking that marketing to several sports venues during September, including the DraftKings Sports Bar at Wrigley Field, Gillette Stadium, and Arrowhead Stadium.
How the new Gamalyze football tool works
Gamalyze American Football is described as an interactive, football-themed version of Mindway AI’s traditional self-assessment concept. Users make in-game decisions while the system analyzes those choices in real time.
Mindway AI uses those decisions to evaluate factors including a player’s sensitivity to wins and losses and overall decision-making style. After completing the assessment, users receive a personalized report with advice based on the results.
The source did not specify whether Gamalyze American Football is available across all DraftKings markets or only in certain jurisdictions. It also did not provide user adoption figures or performance metrics for the tool.
Part of a broader 2026 responsible gaming rollout
The launch builds on a broader set of responsible gaming updates from DraftKings this year. The company added Mindway AI’s original Gamalyze tool to its responsible gaming resources in January, according to the report.
The article also said DraftKings became the first operator to use a sports-focused version of Gamalyze around the 2026 World Cup. Separately, DraftKings expanded its responsible gaming offering through a partnership with Evive.
DraftKings’ current responsible gaming tools also include My Stat Sheet, as well as deposit and wager limits, cool-off periods, and self-exclusion options available through its My Budget and Controls hub.
What to watch next is whether DraftKings and Mindway AI disclose where the NFL-themed tool is available and whether they release any data on how players use it during the football season.
Source: As reported by Frank Ammirante.
