In the wake of New York’s decision to ban sweepstakes casinos, we’re seeing more states push back against them — and Maine’s regulators are no exception.
On Monday, Milton Champion, the executive director for the state’s Gambling Control Unit (GCU), released a clear message: Don’t use gambling websites that aren’t licensed or regulated.
“These sites may appear legitimate, but none are licensed or regulated by the state,” Milton said in a statement. “No online casino, iGaming, or sweepstakes site is authorized to operate in Maine. Of particular concern are so-called ‘sweepstakes’ or ‘social casino’ sites that may offer real-money payouts, dual-currency systems, or prizes such as gift cards. These platforms are not licensed or overseen by the GCU.”
SPGA lashes back at Maine regulators
Milton isn’t mincing words, and his big concern remains that these platforms are targeting local residents. He believes they could be putting people’s money and personal details at risk of theft or misuse.
Of course, this didn’t sit well with the Social and Promotional Games Association (SPGA). The organization was quick to disagree with how the GCU labeled the entire industry.
SPGA said these sites operate legally under established promotional frameworks, like the “no purchase necessary” sweepstakes you see from big brands.
It added that, being U.S.-based, these sites follow strict rules and pay taxes, all while offering what they see as transparent and fun entertainment to millions of Americans.
Hence, they are frustrated by the ongoing misconception that sweepstake casino promotions are prone to unregulated gambling, especially without evidence of consumer harm.
After all is said and done, this becomes a clear clash over what defines “gambling” in the digital age.
What’s legal in Maine’s gambling scene?
Milton’s statement begs the question: What gaming option is legal in Maine? Residents can still hop on online sports betting, horse racing, and fantasy sports contests.
But online casino games are still a no-go area. That means you can’t play things like slots, blackjack, or roulette for real money online.
But Maine’s lawmakers last week surprisingly pushed forward legislation (LD1164) that would actually allow online casinos in the state.
Despite this progress, the odds of Maine joining states like Pennsylvania in offering online casino games still look like a long shot.
Supporters of LD1164, including tribal leaders, believe that legalizing and regulating online gambling would mean huge profits currently flowing to illegal offshore operators could instead be redirected back into Maine communities.
As Chief William Nicholas Sr. of the Passamaquoddy Tribe pointed out, Mainers are already playing online — and the state is missing out on a huge opportunity for revenue.
While this is still unsettled, Milton is firm that the only legal way for Mainers to play slot machines and table games is in person at Hollywood Casino Bangor and Oxford Casino Hotel.
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