The Super Bowl was one of the most popular online gambling days in North America in 2022. However, it wasn’t No. 1, according to geolocation data from GeoComply. Surprised?
Assumptions abound in North American online gambling circles, from thinking that New York online sportsbooks are always No. 1 to thinking that the Super Bowl constantly dominates sports bets. However, geolocation security and compliance company GeoComply dispelled both presumptions about 2022 wagers, and Bonus created a helpful guide for the most popular online gambling days.
Perhaps the information below will help with that next bar bet.
The most popular online gambling days in North America are, according to GeoComply:
- 45 million transactions occurred on Dec. 18, 2022. That day, legal online casino, poker, and sports betting sites that partner with GeoComply were primarily processing bets on the FIFA World Cup final and many NFL games.
- 44 million transactions happened on Sunday, Feb. 13, 2022, which was the date of Super Bowl LVI.
- In New York, the top betting day on the state’s nine sportsbooks was Jan. 23, 2022. GeoComply saw 11.3 million geolocation transactions during the divisional round of NFL playoffs.
Bonus fact: While it’s not part of 2022’s data, Ohio’s sports betting launch on New Year’s Day 2023 outpaced New York, which is normally the No. 1 sportsbook marketplace. On Jan. 1 and 2, also known as New Year’s weekend, Ohio’s gamblers created 11.3 million transactions. New York was No. 2, at 9.3 million. With the Ohio launch, GeoComply calculated that 44% of the American population can now gamble online legally.
Vancouver-based GeoComply works with the Big Three US online gambling operators: BetMGM, DraftKings, and FanDuel.
Its gaming partners also include Caesars, Rush Street Interactive (BetRivers), Golden Nugget, Bet365, Betsson, 888 Holdings, Bally’s, Hard Rock Casino, GVC Holdings, IGT, Churchill Downs, and PokerStars.
Bar Bets, Going Forward
On Jan. 23, 2023, John Pappas talked to Bonus about the 2022 data. GeoComply’s senior vice president of government and public affairs said the transactions include online casino, poker, and sports betting data. The activity mixes together in full-service gambling states like Michigan, New Jersey, and Pennsylvania.
Pappas said of the 2022 FIFA fact:
It’s worth mentioning that the December data also includes a few new online markets like Kansas and Maryland, which were not live for [the] 2022 Super Bowl.
I expect that the geolocation volumes will increase significantly for Super Bowl LVII next month.
Legal North American online casino, poker, and sports betting continue to grow, not just with newly approved jurisdictions but with more gamblers joining existing sites.
US online sportsbooks alone are available in 23 states, with Massachusetts joining the mix in about a month.
So the most popular online gambling days may be completely different once GeoComply tallies 2023. Bet on it.
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