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CNBC Flags Growing Prediction Market Interest as Football and Election Seasons Pick Up

CNBC’s Morning Squawk said prediction markets such as Polymarket and Kalshi are drawing increased attention as football season and the U.S. election cycle accelerate.
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Bonus TL;DR

  • CNBC’s Morning Squawk newsletter featured prediction markets alongside mainstream macroeconomic topics, highlighting rising interest in platforms like Polymarket and Kalshi.
  • The newsletter cited Robinhood’s JB Mackenzie describing the surge as a “supercycle,” driven by the convergence of football season and the upcoming U.S. elections.

CNBC’s Morning Squawk newsletter said prediction markets including Polymarket and Kalshi are seeing increased interest as football season and the U.S. election season ramp up.

The mention came in CNBC’s Monday roundup of market-moving stories, where prediction markets were listed alongside AI regulation concerns, rising oil prices, inflation data and the week’s upcoming Federal Reserve meeting. For gambling and event-contract readers, the significance is straightforward: a mainstream financial outlet is flagging prediction markets as a notable part of the current U.S. market conversation.

CNBC includes prediction markets in its Monday market rundown

According to CNBC’s summary, interest in prediction markets is rising as two major catalysts converge: the return of football and the approach of November’s election. The outlet specifically named Polymarket and Kalshi as platforms benefiting from that attention.

CNBC also cited Robinhood in its operator list tied to the item. In a quoted comment highlighted in the source material, Robinhood’s JB Mackenzie described the current setup for prediction markets as “a bit of a supercycle.”

The prediction-market item was one of five topics CNBC said investors were watching before Monday’s stock market open. Other items in the roundup included pressure on AI-linked stocks after Anthropic CEO Dario Amodei urged companies to “slow the pace” of AI model improvements, and higher oil prices after Saudi Arabia closed a key pipeline following drone damage.

Why the mention matters this week

The CNBC roundup did not provide new platform-specific user or volume figures for Polymarket or Kalshi. But its inclusion of prediction markets in a broad market briefing suggests the category is gaining visibility beyond gambling and crypto-focused coverage.

That broader attention comes during a week CNBC said will also feature several major economic events, including the start of a Federal Reserve policy meeting on Tuesday and the Fed’s rate decision on Wednesday. The newsletter also pointed to Lennar earnings, August retail sales data and Thursday housing data as other scheduled events.

For readers tracking prediction markets, the next thing to watch is whether football and election-related contracts continue to draw enough attention to keep platforms like Polymarket and Kalshi in mainstream market coverage as the season develops.

Source: As reported by cnbc.com.

About the Author
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Joe Boozell is the Content Lead at Bonus.com. He specializes in online casino and sportsbook bonus strategy, sweepstakes casinos, and U.S. gambling legislation, with a focus on evaluating real player value. Over the past decade, he has managed and produced iGaming content across national and state-level brands, including PlayUSA and several regional Play markets. He also spent five years as a Lead Writer for NCAA.com covering college basketball. Find more of Joe’s work at Bonus.com and across the Play network of gambling sites.

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