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- The NFL renewed multi-year official sportsbook partnerships with DraftKings and FanDuel while adding Fanatics for the 2026 season.
- Caesars opted not to pursue a new deal, leaving the NFL with three official sports betting partners.
The NFL has renewed its official sportsbook partnerships with DraftKings and FanDuel and added Fanatics Betting and Gaming as a new official partner for the 2026 season under new multi-year agreements.
The move keeps two of the league’s longest-standing betting partners in place while expanding the group to three operators after the prior arrangement expired following the 2025 season. For operators, the deals preserve access to NFL branding, advertising inventory during games, major event presence, and league data products tied to betting experiences.
What the new NFL deals include
According to the league, all three operators will be able to use NFL marks within their sports betting products and advertise during games. The partnerships also include presence at major league events such as the Super Bowl and NFL Draft, along with hospitality, VIP experiences, and integrations across NFL-owned digital media properties.
The NFL said DraftKings, FanDuel, and Fanatics will also have access through Genius Sports to the league’s official real-time statistics, Next Gen Stats, and the BetVision interactive streaming platform.
DraftKings will continue as the NFL’s official daily fantasy sports partner, a designation it has held since 2019.
Fanatics also received an official online casino marketing partnership as part of the announcement. The league did not disclose financial terms for any of the agreements.
NFL EVP and Chief Revenue Officer Renie Anderson said, “We are thrilled to have three world-class partners in the sports betting category.”
Caesars exits, while the league keeps prediction markets at arm’s length
DraftKings and FanDuel first became official NFL sports betting partners in 2021. Their previous agreements, along with a tri-exclusive deal that also included Caesars, ran through the 2025 season. SBC Americas reported that Caesars did not pursue a new partnership with the league.
The NFL said its sportsbook partners work with the league on intelligence-sharing, advocacy, responsible gambling efforts, and integrity measures designed to prevent match-fixing. The league also said it works with partners to prohibit certain wagers it considers objectionable, including bets tied to officiating decisions, player injuries, and markets that are easily known in advance or can be manipulated by one person.
The announcement also comes as the league continues to distance itself from commercial prediction market partnerships. ESPN reported that the new sportsbook deals do not cover each operator’s separate prediction market offerings.
That aligns with prior public comments from the league. Commissioner Roger Goodell previously said “the risk to the brand is something that we take very seriously,” and Anderson told ESPN that prediction markets are “not a space that we’re considering right now commercially.”
For now, the NFL’s official betting lineup for 2026 is set around DraftKings, FanDuel, and Fanatics, with Fanatics also gaining an online casino marketing role.
Source: As reported by sbcamericas.com.
