To Top

U of L Student Survey Finds Sports Betting Exposure is Widespread, With Many Bettors Reporting Loss-chasing

An in-person survey at the University of Louisville found nearly one-third of respondents had placed sports bets, while many reported betting more than planned and trying to win back losses.
Joe Boozell Avatar
3 mins read
Share Share
Copy link Share on X Share on Facebook Share on Reddit Share via Email

Bonus TL;DR

  • A recent university student survey revealed nearly a third of respondents participated in sports betting across the Kentucky campus.
  • Many participants reported chasing losses and overspending, while expressing little awareness of available responsible gaming support resources on campus.

A University of Louisville student survey found 47 of 150 respondents had placed a sports bet, with many of those bettors also reporting behavior associated with gambling risk, including spending more than planned and chasing losses.

The findings, reported by _The Louisville Cardinal_ on Sept. 28, add a campus-level snapshot to the broader sports betting conversation in Kentucky. The survey was conducted in person at Ekstrom Library and the Student Activities Center, and the student newspaper said it was not a random sample and was not intended to represent all U of L students.

Survey found betting, overspending and attempts to break even

Among the 47 respondents who said they had placed a sports bet, 34 said they had wagered more money than they originally planned. Another 19 said they had placed another bet in an attempt to break even after a loss.

The article also included anecdotal accounts at both ends of the spectrum. One respondent said gambling winnings helped pay for tuition and Greek life dues. Another said he had lost $20,000 in a single day.

Glenn Sterner III, quoted in the report, said sports betting does not automatically become a problem for every bettor. But he also described a common risk pattern behind repeated wagering after losses, saying, “It could also be that they have lost a lot of money, and so they’re trying to win it back.”

Personal finance host Dave Ramsey, also cited in the story, was more direct: “Don’t chase the loss and turn a bad decision into a bigger one.”

Greek-affiliated students reported higher betting rates

The survey found a notable gap between Greek-affiliated and non-Greek respondents. Of 34 Greek-affiliated students surveyed, 29 said they had placed some type of bet, and 47% specifically reported sports betting.

Among non-Greek respondents, about 38% said they had placed any type of bet, while 27% reported sports betting. The report also cited one fraternity member who claimed everyone in his chapter of about 130 members gambled.

Those figures should be read cautiously because the sample was small and non-random. Still, they point to sports betting as a visible part of campus social life for at least some student groups.

Gambling ads were common, but awareness of help was not

The survey also found broad exposure to gambling marketing. Of all 150 students surveyed, 123, or 82%, said they encounter gambling advertising every day.

At the same time, none of the respondents said they were aware of University of Louisville resources specifically addressing problem gambling or responsible gaming.

That combination of heavy ad exposure and low awareness of support resources is one of the clearest takeaways from the report. It also leaves open questions that the article did not resolve, including what U of L resources, if any, are available and whether the university is considering additional gambling education or prevention efforts.

Source: As reported by Victoria Mastin.

About the Author
VIEW ALL POSTS

Joe Boozell is a Content Editor at Bonus.com. He specializes in online casino and sportsbook bonus strategy, sweepstakes casinos, and U.S. gambling legislation, with a focus on evaluating real player value. Over the past decade, he has managed and produced iGaming content across national and state-level brands, including PlayUSA and several regional Play markets. He also spent five years as a Lead Writer for NCAA.com covering college basketball. Find more of Joe’s work at Bonus.com and across the Play network of gambling sites.

VIEW ALL POSTS