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- Yahoo Finance ended its exclusive agreement to display Polymarket’s prediction market data, removing a significant mainstream financial distribution channel for the platform.
- Despite the change, Polymarket continues to advertise on Yahoo and maintains active data and distribution partnerships with major sports leagues (MLB, MLS, NHL) and entertainment brands, reflecting a broader media push across the event-contract sector.
Yahoo Finance has ended its agreement to display Polymarket prediction market data across Yahoo Finance, closing a deal that had made Polymarket its exclusive prediction market partner.
The change matters because it removes one mainstream financial media distribution point for Polymarket at a time when prediction market operators are pushing deeper into news, sports, and entertainment partnerships. Yahoo said the data-display deal ended, but Polymarket still advertises across Yahoo properties.
“We had a previous partnership with Polymarket to display relevant prediction market data across Yahoo Finance,” a Yahoo spokesperson said. “That specific agreement ended, but Polymarket continues to be an advertising partner across Yahoo and we’re open to similar types of partnerships.”
The source did not say exactly when the agreement ended or disclose the original terms. It did note that the partnership had covered forecast data tied to economic, government, and market-related events.
Polymarket still has other media and sports ties
The Yahoo Finance change does not leave Polymarket without major distribution partners. Bloomberg previously reported that Polymarket signed a partnership with Dow Jones in January, covering publications including The Wall Street Journal.
The company has also expanded its presence in sports and entertainment. According to the source, Polymarket has partnerships with Major League Baseball, Major League Soccer, and the National Hockey League. It has also added sports-data relationships with Genius Sports and Sportradar.
Bloomberg also reported that Polymarket entered an exclusive partnership with the Golden Globe Awards to display prediction probabilities during the 2026 awards broadcast.
Those deals come as rivals also build media exposure. The source said Kalshi has agreements with media brands including CNN, CNBC, and Fox.
Growth continues as regulatory disputes remain active
The end of the Yahoo Finance data deal comes during a period of rapid growth for Polymarket. The source said the company reached a reported $21 billion valuation in a funding round led by 1789 Capital, up from a previous $15 billion valuation.
Industry data previously cited by PredScope showed prediction markets generated $23.9 billion in monthly trading volume during the first quarter of 2026.
At the same time, Polymarket and Kalshi remain in disputes with state regulators over whether event contracts resemble sports betting products that violate local gambling laws. The operators argue their products should be overseen as derivatives markets by the Commodity Futures Trading Commission rather than by state gaming authorities.
Outside the U.S., the source said Polymarket has faced restrictions or regulatory action in South Korea, France, parts of Canada, and Denmark.
What to watch next is whether Polymarket replaces the Yahoo Finance placement with another financial media data partnership. Yahoo said it remains open to similar arrangements, but no new agreement was announced.
Source: As reported by news.google.com.
