The old days of simple welcome bonuses are fading. The newest brand to prove this is Fanatics, with its newly launched loyalty program, Fanatics ONE. Today, casino operators know that keeping players happy is a lot more effective than just chasing new ones.
The game has taken a new route. Loyalty programs are no longer just perks; they are the main event, and it is clear that the real competition is not in the games you offer but in the rewards you give back.
How Fanatics ONE Works
Fanatics ONE is Fanatics’ first-ever cross-business loyalty program. And this is a big deal because it connects everything you do with Fanatics into one rewards engine.
If you already have a Fanatics account, you are automatically enrolled, which means over 10 million users are already on their way to earning rewards.
As you engage with the brand, whether you are placing a bet in the Fanatics Sportsbook, playing in the casino, or buying gear from their app, you earn FanCash and points to climb through five tiers:
- ONEmember
- ONEmember pro
- ONEgold
- ONEplatinum
- ONEblack
FanCash is the currency of the Fanatics ONE program, and the program opens up a huge catalog of rewards that lets you spend your FanCash on things like
- Fan apparel and merchandise from the Fanatics online store
- Bonus bets for the sportsbook and casino credits for casino games
- Tickets to live sporting events and other experiences
- Trading cards, including fixed-price purchases and access to exclusive live card breaks
- Exclusive shopping experiences and much more
For starters, members get up to 10% FanCash back on all bets and 5% back on merchandise purchases, along with free shipping and access to contests. As you reach higher tiers, the perks get bigger, from priority customer service all the way up to VIP events.
A Look at Other Top Loyalty Programs
Fanatics is not the only party that has seen that these programs are the goldmines to player retention.
PlayStudios has been building its entire brand around this concept for years, and its myVEGAS slots and table games have long rewarded players with real-world perks, from free hotel stays to dining credits at major Vegas properties. Now, with the upcoming launch of their sweepstakes casino, PlayStudios is taking the same formula into a space where players can play for free and still earn rewards they can actually use.
And among some of the top online casino reward programs, Caesars Rewards remains one of the most recognized in the industry. It offers tier credits that can be redeemed for everything from comped hotel nights to VIP experiences at Caesars properties worldwide. It works on two fronts. First, you earn Tier Credits that help you climb through status levels like Gold to the exclusive Seven Stars. The higher you go, the bigger the perks get.
Secondly, every wager you place on the online casino, poker table, or sportsbook earns you two kinds of currency at once: BetMGM Rewards Points and MGM Rewards Tier Credits. You can use your points for online bonuses to keep playing, or you can convert them into MGM Rewards Points for real-world benefits like hotel stays and dining at iconic resorts like Bellagio or MGM Grand. Climbing the tiers from Sapphire to Noir unlocks a host of benefits, including exclusive events and complimentary cruises.
PokerStars Rewards takes a slightly different, more gamified approach with a progress bar system. As you play casino games, you earn Reward Points that fill a progress bar. Once it’s full, you unlock a Rewards Chest filled with prizes like cash, bonus credits, or StarsCoin, which you can use to get personalized prizes in the Rewards Store. The system has six levels, from Blue to Black, and the rewards inside get bigger as you move up.
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