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- Roughly two-thirds of Gen Z investors now participate in sports betting, according to new survey data highlighted in a CNBC markets roundup, reflecting a growing industry trend where younger consumers increasingly view speculative wagering and prediction markets as a form of investing.
- The report also highlighted explosive recent growth for sports prediction market Novig, noting that the platform’s trading volume nearly doubled and first-time depositors surged by over 200% in the 20-day window surrounding its recent “Just Sports” marketing campaign, underscoring the strong resonance of sports-only positioning among new bettors.
Roughly two-thirds of Gen Z investors participate in sports betting, according to survey data cited in CNBC’s Monday morning markets roundup, which also said younger consumers are more likely to view wagering as a form of investing.
That matters for gambling and prediction-market operators because it points to continued overlap between retail investing behavior and sports wagering among younger adults—prompting consumer advocates and financial counselors to emphasize the critical need for responsible gaming initiatives and transparent educational guardrails. The same CNBC report said Novig, a sports prediction market company, saw trading volume nearly double around its recent “Just Sports” campaign, while first-time depositors rose by more than 200%.
Survey data points to betting-investing crossover
CNBC included the Gen Z betting trend as one of five business themes in its “Morning Squawk” preview for the week. According to the report, a survey released in August found that about two-thirds of Gen Z investors take part in sports betting.
The report also said Gen Z respondents were more likely to see sports betting as a type of investment, even though the average sportsbook or prediction market user loses money.
CNBC did not identify the survey provider in the fact set available from the article, and it did not provide a sample size in the extracted materials. That leaves some limits on how broadly the findings can be applied, but the cited data still adds to a broader industry narrative around younger users treating speculative financial products and wagering products in similar ways.
Novig reports higher activity after “Just Sports” campaign
The CNBC roundup also pointed to fresh growth figures from Novig. According to the report, co-founder Jacob Fortinsky said trading volume on the platform nearly doubled in the 20 days before and after the company’s “Just Sports” campaign.
Fortinsky also said first-time depositors climbed by more than 200% over that same period.
CNBC’s item did not include additional details in the fact pack about the campaign’s exact terms or how long the growth lasted beyond that 20-day comparison window. Even so, the figures suggest targeted sports-focused messaging may be resonating with newer users at a time when operators are trying to distinguish sports event contracts and prediction markets from traditional sportsbooks.
For readers watching the U.S. gambling space, the immediate takeaway is not a regulatory change or launch date. It is that mainstream business coverage is increasingly treating sports betting and prediction markets as part of the same consumer-finance conversation, especially for Gen Z.
Source: As reported by cnbc.com.
