Jackpot.com Launches in New Jersey, Will Face Tougher Competition Than Ever From Jackpocket

Jackpot.com CEO Akshay Khanna says lottery couriers are all about letting people shop they way they want to.
Photo by Bonus/Alex Weldon

Lottery courier app Jackpot.com is now live in New Jersey, its third launch of 2024 and sixth in total. The New Jersey Lottery reported $3.7 billion in sales in 2023, which presents an important opportunity for Jackpot.com. However, it will have to contend with tough competition, especially from its rival Jackpocket, which holds a unique advantage in the Garden State thanks to its new online casino.

Jackpot.com has advantages of its own. Its financial backers include some figures with clout in New Jersey and the surrounding area, such as the Tisch family—co-owners of the New York Giants and Gotham FC—and NHL Hall of Famer Martin Brodeur, formerly of the New Jersey Devils. These connections could help the courier app navigate the market and appeal to local lottery players. Also, Jackpocket.com is available in neighboring New York, meaning some lottery players who often cross borders could be familiar with the app.

CEO and co-founder Akshay K. Khanna discussed the importance of working with sports teams during a panel at iGaming NEXT in New York this March. He told the audience that having those partnerships “brings legitimacy” to novel products in the eyes of the public.

The Jackpot.com app is available for Android and iOS mobile devices, while desktop users can access the site through their browsers. Using the app or site, New Jerseyans can now purchase tickets for five draw games:

  • Mega Millions
  • Powerball
  • Pick-3
  • Pick-4
  • Cash 4 Life

The New Jersey launch comes less than two months after Jackpot.com went live in Arkansas. The app made its US debut in Texas in January 2023 and is also available in Massachusetts and Ohio.

Courier Apps Add Convenience For Lottery Players

According to Khanna, the app will bring New Jersey lottery players convenience, security, and safety when purchasing tickets.

Those comments, which accompanied the launch announcement, echoed what he’d said on the panel in New York:

The core belief [of Jackpot.com] is that people want to shop a certain way. They want it to be cashless. They want to do it without leaving their home.

Lottery courier apps act as a middleman. They take online orders from users and purchase physical tickets on their behalf.

Under New Jersey law, prizes under $600 can be collected at a retailer by anyone holding the ticket. When users win these smaller prizes, Jackpot.com redeems the ticket on their behalf and deposits the money in their account through the app. Prizes over that amount have a more complex and secure process. For these larger sums, the courier arranges safe delivery of the physical ticket to the player, who must then complete a claim form.

Lottery courier apps have become popular in recent years, particularly in states that don’t allow direct online lottery sales. New Jersey falls into that category for now. That might change as the New Jersey Lottery Commission approved the online sale of lottery tickets last year. However, the launch has been delayed and might not happen until 2025. In the meantime, lottery couriers provide the next closest thing.

DraftKings Adds a Wrinkle to Jackpot-Jackpocket Rivalry

Jackpot.com has a longstanding rivalry with Jackpocket, in part because of the similarity of their brands. That sparked a trademark lawsuit by Jackpocket, though Jackpot prevailed.

New Jersey represents a novel challenge for Jackpot.com compared to how that rivalry has played out elsewhere. For one thing, Jackpocket has more of a head start there than it has anywhere else. New Jersey was the first state to formally approve Jackpocket in 2019, followed later by Lotto.com and TheLotter.com.

In February, Jackpocket became the first US lottery courier to branch out into regulated iGaming with the New Jersey launch of Jackpocket Casino. It has quickly captured about 1% of the market, which constitutes a promising start for a new brand in such a crowded space. Then, in May, its owners finalized the company’s sale to DraftKings. 

Integrating casino games into their apps has proven critical for sportsbooks and may likewise prove an essential selling point for Jackpocket. Meanwhile, having the backing of DraftKings potentially means more resources at Jackpocket’s disposal.

New Jersey won’t be the final battlefield for those two companies. Jackpocket’s empire has expanded to 17 states, plus Washington, DC. Only operating in six states so far, Jackpot.com still has many more markets in which it can try to challenge the market leader.

About the Author

Chav Vasilev

Chav Vasilev

After years of managing fast-casual restaurants, Chav turned his passion for sports and occasional slot wins into a career as an iGaming writer. Sharing his time between Europe and the US, he has been exposed to betting and gambling for years and has closely followed the growth in the US. Chav is a proponent of playing responsibly and playing only at legal online sites. When not writing, you will find him watching and betting on sports, especially soccer, or trying to land the next big bonus on a slot.

Get connected with us on Social Media

Want the Good Stuff? We’ve Got You. Get The Drop—Bonus.com’s sharp, weekly newsletter with the wildest gambling headlines actually worth your time. Plus, we’ll hit your inbox now and then with exclusive offers, big jackpots, and other things we’d hate for you to miss.
Select a state
Select a state

                    Alabama                Alabama

                    Alaska                Alaska

                    Arizona                Arizona

                    Arkansas                Arkansas

                    California                California

                    Colorado                Colorado

                    Connecticut                Connecticut

                    District of Columbia                District of Columbia

                    Delaware                Delaware

                    Florida                Florida

                    Georgia                Georgia

                    Hawaii                Hawaii

                    Idaho                Idaho

                    Illinois                Illinois

                    Indiana                Indiana

                    Iowa                Iowa

                    Kansas                Kansas

                    Kentucky                Kentucky

                    Louisiana                Louisiana

                    Maine                Maine

                    Maryland                Maryland

                    Massachusetts                Massachusetts

                    Michigan                Michigan

                    Minnesota                Minnesota

                    Mississippi                Mississippi

                    Missouri                Missouri

                    Montana                Montana

                    Nebraska                Nebraska

                    Nevada                Nevada

                    New Hampshire                New Hampshire

                    New Jersey                New Jersey

                    New Mexico                New Mexico

                    New York                New York

                    North Carolina                North Carolina

                    North Dakota                North Dakota

                    Ohio                Ohio

                    Oklahoma                Oklahoma

                    Oregon                Oregon

                    Pennsylvania                Pennsylvania

                    Rhode Island                Rhode Island

                    South Carolina                South Carolina

                    South Dakota                South Dakota

                    Tennessee                Tennessee

                    Texas                Texas

                    Utah                Utah

                    Vermont                Vermont

                    Virginia                Virginia

                    Washington                Washington

                    West Virginia                West Virginia

                    Wisconsin                Wisconsin

                    Wyoming                Wyoming
Rest of the World
No Results
You are already subscribed to our newsletter. Want to update your preferences data?
Thank you for signing up! You’re all set to receive the latest reviews, expert advice, and exclusive offers straight to your inbox. Stay tuned!
View Offers
Something went wrong. Please try again later