About the Author

Heather Fletcher

Heather Fletcher

Heather Fletcher is Lead Writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. To reach Heather with a news tip, email [email protected].

Who Is Heather Fletcher?

Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She specializes in breaking news, legislative coverage, and gambling marketing strategy overviews. Fletcher was part of the team that earned the 2022 SBC North America Casino Affiliate of the Year honor. 

Fletcher came to Catena Media, the parent company of Bonus, from a newspaper and magazine background. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report. After Catena retired that online publication, she moved to Bonus and had bylines on other Catena sites, including MichiganSharp, NY Sports Day, and the now-retired NJGamblingSites. Fletcher is also a New York Times contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed. 

Fletcher’s Top Stories on Bonus.com

Fletcher’s Citations and Interviews Include:

Fletcher’s Top Stories Across the Web

Social Media & Professional Profiles

To reach Fletcher with a news tip, email her at [email protected].

Latest articles

‘Don’t Regret the Bet’ Case Study Shows Michigan Regulator’s Responsible Gaming Campaign Worked

October 10, 2023 | By: Heather Fletcher

Michiganders who’ve been seeing online gambling ads for more than two years have probably also viewed the state regulator’s “Don’t Regret the Bet” commercials during the same NFL games. Those public service ads offering problem gambling prevention tools will continue into 2024, Sandra Johnson told Bonus on Oct. 10. Johnson, who heads the Michigan Gaming […]

Fanatics Sportsbook Can Finally Take Over the New York Sportsbook It Owns

October 3, 2023 | By: Heather Fletcher

Fanatics Sportsbook can finally rebrand the New York sportsbook it owns, thanks to an approval on Oct. 3 by the New York State Gaming Commission (NYSGC). The commission okayed Fanatics Betting and Gaming (FBG) transferring the license for PointsBet Sportsbook to its brand, Fanatics Sportsbook. Today’s approval comes months after Fanatics bought the US holdings […]

New York Adds Teeth to Its Sports Wagering Ad Regulations

October 3, 2023 | By: Heather Fletcher

New York sports wagering ad regulations became more restrictive on Oct. 3. That’s when the New York State Gaming Commission (NYSGC) approved changes to the state’s sportsbook marketing and advertising rules. Today’s unanimous vote in favor of the Sports Wagering Advertising and Marketing regulation additions and one amendment brings months of discussion to a close. […]

FanDuel Casino Q&A With Bonus: VP Daniele Phillips on ‘Winning Is Undefeated’ Ad Campaign

October 2, 2023 | By: Heather Fletcher

FanDuel Casino leaders have been feeling victorious about their Winning is Undefeated marketing campaign. So glorious, in fact, that they’ve implemented its second phase, Daniele Phillips told Bonus on Sept. 29. Phillips, FanDuel Casino’s vice president of brand strategy, answered questions from Bonus on Friday about the online gambling operator’s marketing campaign. The Q&A covers […]

Mesmerizing GeoComply Time-Lapse Pin-Drop Map of Kentucky Online Sportsbook Launch

September 29, 2023 | By: Heather Fletcher

Kentucky’s mobile sportsbooks launched on Sept. 28, and the seven live operators needed to know that bettors were within state borders. Enter online gambling geolocation service provider GeoComply. On Sept. 29, Bonus received this mesmerizing GeoComply time-lapse pin-drop map showing some of the 2,020,119 geolocation checks during Launch Day. While it’s not quite ASMR (autonomous […]

North Carolina Online Sports Betting Regulators Add Oversight Committee Ahead of 2024 Launch

September 27, 2023 | By: Heather Fletcher

North Carolina online sports betting regulators added a Sports Betting Committee Charter on Sept. 27. Those guidelines for a three-person North Carolina State Lottery Commission (NCSLC) Sports Betting Committee (SBC) represent a step toward readying for the 2024 launch of online sports and esports wagering. Regulators progressing today on overseeing sports betting law is a […]

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