Author: Heather Fletcher

Online gambling operators care about social media network visibility, so the recent news that YouTube would enact restrictions on gambling ad placements couldn’t have gone without notice. That’s why Facebook could become even more important to the industry. Beginning last week, YouTube banned masthead ads related to gambling, alcohol, elections, politics, and prescription drugs. The […]

In the US, responsible gambling education is generally aimed at those who can legally gamble. That leaves a dearth of education for Americans under the age of 21. This may explain low rates of gambling literacy among younger bettors. Yet at the moment, there seems to be no systemic way of addressing that lack of […]

In the great redistribution of wealth that is gambling, it’s a truism that “the house always wins.” However, that phrase, credited to 19th century bookmaker William Crockford leaves out a key detail: In order to truly win, the house needs to bring in more than it spends getting players in the door. That truth is […]

Facebook. Twitter. DraftKings? Social network users already use platforms for specific purposes, and DraftKings‘ leaders expect users of its app’s new social features to be no different. Within the next few weeks, they believe online sports bettors and daily fantasy sports players will be chatting about their plays on “DraftKings Social.” DraftKings Communications Director Stephen […]

One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel. Trying to convert television viewers […]

About 80% of Asian-Americans gamble. That’s 7 percentage points more than the general US population. However, only 21% are doing so online, making them this the second-least represented demographic group. Only Black US gamblers are less likely to adopt the channel, with just 19% gambling online. These numbers come from a recent National Council on […]