About the Author
Heather Fletcher

Heather Fletcher

Heather Fletcher is the lead writer at Bonus, concentrating on online casino coverage. She had her first published byline at age 10, but didn't get paid for her writing until she got her first newspaper job. Fletcher's newspaper career started at Suburban News Publications in Ohio and eventually took her to The New York Times, where she's still a contract freelance reporter for the National Desk. She covers breaking news from Philadelphia, as needed. In March 2021, Fletcher began writing about online casino gambling as the lead writer for Online Poker Report.

Latest articles

For Online Gambling Social Media Ads, Facebook Might Be The Best Bet

July 1, 2021 | By: Heather Fletcher

Online gambling operators care about social media network visibility, so the recent news that YouTube would enact restrictions on gambling ad placements couldn’t have gone without notice. That’s why Facebook could become even more important to the industry. Beginning last week, YouTube banned masthead ads related to gambling, alcohol, elections, politics, and prescription drugs. The […]

DraftKings Social To Roll Out Over Coming Weeks, Providing Interaction For DFS And Sportsbook Users

May 13, 2021 | By: Heather Fletcher

Facebook. Twitter. DraftKings? Social network users already use platforms for specific purposes, and DraftKings‘ leaders expect users of its app’s new social features to be no different. Within the next few weeks, they believe online sports bettors and daily fantasy sports players will be chatting about their plays on “DraftKings Social.” DraftKings Communications Director Stephen […]

Even In The Digital Era, Online Gambling Companies Are Dropping Big Bucks On Good Old-Fashioned TV Ads

May 3, 2021 | By: Heather Fletcher

One of the challenges that comes with any new business is finding customers. It’s no different for iGaming and online sportsbooks, now that states are increasingly legalizing online gambling and sports betting. That’s why DraftKings and FanDuel are spending more on TV ads than they are on any other marketing channel. Trying to convert television viewers […]

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