Caesars Palace Online Casino has unveiled the latest addition to its catalog of custom-branded casino content: an exclusive version of Pixiu Gaming’s Lucky Draw Bonus Keno.
Announced on March 6, Caesars Palace Lucky Bonus Draw Keno takes this novel twist on the classic game of keno, and spices it up with visuals that match Caesars retail casino empire.
While this version of Lucky Bonus Draw Keno is only different in its color scheme and branding, that “Lucky Bonus Draw” gameplay is a solid step up from conventional Keno. It’s easy to see why Caesars was excited to throw its logo on it.
Lucky Bonus Draw Keno is debuting in New Jersey, but should be expanding to other iGaming states in the near future.
What makes this new version of Lucky Draw Bonus Keno unique?
If you know how to play keno, you know how to play Lucky Bonus Draw Keno. It’s the same game, but with a golden ball at the end that can help create big wins. This customized version is the same thing, recolored and rebranded for Caesars Palace Online Casino. That being said, it is aesthetically pleasing and easy to play.
Matthew Sunderland, the Senior Vice President and Chief iGaming Officer at Caesars Digital, spoke about the company’s excitement adding Lucky Draw Bonus Keno with a Caesars-focused branding in a press release.
“The widespread appeal of Lucky Bonus Draw Keno is undeniable, and we couldn’t be happier to infuse this classic game with a distinctive Caesars flair for our digital platforms. The launch of Caesars Palace Lucky Draw Keno underscores our dedication to offering tailored content that embodies our brand’s core values for our online casino players.”
Not only is the game easy on the eyes, but the style of play allows it to appeal to many types of gamblers. For those who like a blisteringly fast pace, there is a speed setting and even an option to have the game auto-select numbers for you. If you like playing slower and more intentionally, you can play draw by draw and select your own numbers at your own pace.
When I spent some time with the game, I enjoyed the extra benefit of the Lucky Draw Bonus feature at the end of every drawing. If it landed on a number selected by the player, the game would draw another five numbers immediately and all winnings are multiplied by five. That extra bit of excitement brought the game to life for me where regular Keno can be a bit bland, especially in online casino settings.
This is part of a larger strategy by Caesars to add its own branding to popular games
The new Caesars-branded Lucky Draw Bonus Keno is yet another installation into the bank of games now offered with Caesars branding. This has become more of a strategic push by Caesars than a fun few extra additions to the game catalog.
The decision to begin adding unique variations of popular online casino games began last year and now there are quite a few options spread across table games, slot machines, and more. Recently, Caesars Palace began working with European game developer 4ThePlayer to generate even more of these types of games. Their first project was the Caesars Palace slot machine.
According to Caesar’s website, there are now at least 28 Caesars branded games. Here are just a few examples:
- First Person Caesars Palace Blackjack
- Caesars Palace slot machine
- Caesars Palace Garden of the Gods
- Caesars Palace Riches Lucky Tap
- Caesars Palace Slingo
- Caesars Palace Wheel of Wins
- Caesars Palace Frenzy
- Caesars Cleopatra
- Caesars Emperors Gold
- Caesars Palace Republic Empire Hold and Win
According to Henry McLean, 4ThePlayer Co-founder as well as Commercial and Marketing Director, the goal of these projects is to instill that Las Vegas flavor into the Caesars Online Casino space.
“We are excited to bring the essence of Las Vegas’s most iconic casino into the digital realm with ‘Caesars Palace.’ This game is not just about the glamor of its namesake but also about delivering exciting entertainment and big win potential. With innovative features like the Caesar Rush Bonus coupled with the classic appeal of stacked Wilds, players can experience the thrill of Vegas wherever they are.”
Lucky Draw Bonus Keno has better odds than its retail counterpart
There is another big benefit to playing Lucky Draw Bonus Keno with Caesars Palace Online Casino.
Typically, Keno has one of the worst RTP percentages of any game at any casino with it usually falling between 60-70%. But when Keno was adapted for online casinos, that RTP% had a big boost. According to the demo, the theoretical RTP% for Caesars’s Lucky Draw Bonus Keno is between 91.99% and 94.26%.
Keno can be very bland and provide low odds in the eyes of many gamblers across the world. But many of those issues have been addressed through Lucky Draw Bonus Keno at Caesars Palace Online Casino.
