Start your engines and mark your calendars. Crown Coins Casino is officially the title sponsor of the Crown Coins Casino GT World at Road America, part of the GT World Challenge America powered by AWS, taking place August 15–17, 2025. And the brand is making the most of it.
Where Gaming Meets GT Racing
This partnership brings together two fast-growing audiences: motorsports fans and online social casino players. Over 100 race cars across six different series will compete throughout the weekend, while Crown Coins runs a parallel series of promotions in its app and onsite at the event.
In the game, players can look forward to race-themed events, huge giveaways, and the launch of an exclusive GT x Crown Coins co-branded slot. One lucky player will even win a real hot lap in a GT race car. At the track, visitors can stop by the Crown Coins booth for interactive games, limited-edition swag, and appearances from popular digital creators.
Crown Coins CEO Ben Joffer sees the partnership as a perfect collision of real and digital energy. He shared why the Road America sponsorship makes so much sense for the brand.
“Crown Coins Casino was built for moments like this, where fans, games, and adrenaline collide. Our partnership with SRO America celebrates that edge where digital excitement meets real-world racing. With Crown Coins GT World launching trackside, we are not just letting fans play. We are inviting them to be part of the action.”
High Visibility and a Long-Term Play
This is not a one-and-done promotion. The brand will have a major presence at the Indianapolis 8 Hour, the GT World Challenge America season finale. The goal is to create consistent visibility across key motorsport events and deepen engagement with a passionate, entertainment-hungry audience.
Crown Coins is supporting the activation with a major media push across social media, digital platforms, and live events. That level of exposure creates a perfect opportunity for partners to monetize the buzz and drive user engagement in-game.
SRO America President and CEO Greg Gill welcomed the move.
“We are thrilled to partner with Crown Coins Casino for this exciting new chapter. Their commitment to creating interactive fan-first experiences aligns perfectly with our mission to deliver world-class motorsport entertainment.”
With online promotions heating up and race cars ready to roll, Crown Coins Casino is set for a blockbuster August. Whether fans are watching from the stands or spinning the reels, there will be plenty of ways to play.
Zooming out
This partnership also reflects a growing trend in motorsports and other major events: the rise of social casino sponsors and advertisers. As real-money gambling market expansion stalls, free-to-play casino apps like Crown Coins are seizing the moment to build brand awareness, expand audiences, and tap into the overlap between gaming and sports fandom. Expect to see more digital-first casino brands showing up in high-profile spaces.
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