Anaxi, the online real money gaming division of Aristocrat Leisure, has announced a deal to bring its games to Caesars Casino. The agreement is part of Aristocrat’s plan to extend its retail slots empire into the US online gambling space. For Caesars Casino, it’s a way to add popular retail brands to its slots catalog.
Some of Aristocrat’s popular franchises that Anaxi will bring online include:
- 5 Dragons Rising Jackpots
- Miss Kitty
Aristocrat also has a deal with the NFL to create team-branded slots and expects a retail launch for those products by the start of the 2023 football season.
World-class content is synonymous with Aristocrat, and we’re excited to be an early adopter of the Aristocrat content with Anaxi. Coupling this new content with our exciting and innovative platform will provide players with the best experience available in the industry.
The parties did not specify a launch date other than saying it would be later this year. A few weeks ago, Anaxi announced a similar agreement with BetMGM Casino. That, too, has yet to go live.
While it’s new to online casinos, Aristocrat is well known for its slots at brick-and-mortar casinos. The Buffalo franchise holds a large share of floor space on the Vegas Strip, and the company values the series at over $1 billion.
We Could See Further Aristocrat Expansion In The US This Year
Aristocrat Leisure announced in February 2022 that it would create a separate real money division to expand its online presence. In October 2022, at the Global Gaming Expo (G2E), it announced the division’s launch and named it Anaxi.
As part of Anaxi’s growth strategy, Aristocrat purchased slot manufacturer Roxor Gaming. Roxor has already entered the US market through partnerships with Bally’s Casino and Virgin Casino in NJ. Aristocrat plans to expand Roxor’s reach beyond NJ by leveraging the recent deals with Caesars and BetMGM.
By acquiring Roxor Gaming, Aristocrat aims to accelerate its expansion plans and potentially leverage Roxor’s existing relationships with the NJ casinos to offer Aristocrat titles. Following the deals with Caesars and BetMGM Casino, Aristocrat’s games will be available in MI, NJ, PA, WV, and Ontario, Canada.
Furthermore, Aristocrat’s deal with the NFL allows the company to partner with sports betting giants FanDuel and DraftKings. Both operators could benefit from a deal by offering NFL-branded slots at their online casinos. Also, a deal with either casino could open up a new market for Aristocrat, Connecticut. DraftKings operates an online casino in the state, while FanDuel is the technology provider for Mohegan Sun Casino.
Caesars Casino & Sportsbook Are Also Keeping Busy in 2023
Caesars Casino is looking to expand its game offerings to compete with rivals like BetMGM Casino and DraftKings Casino. The deal with Anaxi is just one step of that strategy. In addition to Anaxi, since the start of 2023, Caesars Casino has agreed to deals with developers Konami Gaming, Everi, and PlayAGS.
On the sports side, Caesars Sportsbook launched in Ohio on Jan. 1 and plans to launch in Massachusetts when the state goes live on March 10. The operator has also secured deals to open retail sportsbooks in several jurisdictions, including Ontario and Massachusetts.