BetMGM and Brian Christopher Slots (BCS) have struck an exclusive deal to make the popular slots influencer an ambassador for BetMGM Casino.
BetMGM announced this week that it will showcase Christopher’s live-streamed play on its various social media channels. He will also participate in future marketing campaigns and responsible gambling (RG) messaging for the leading online casino and sports betting operator.
With the announcement, Oliver Bartlett, BetMGM’s vice president of gaming product & content, touted the mutually beneficial relationship.
Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.
Partnership Will Tap BetMGM, Christopher Strengths
Christopher, who has 1.8 million subscribers across multiple social channels tuning into his slots play, expressed excitement at partnering with the “King of Casinos.”
BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.
Brian Christopher Slots delivers its award-winning content through brands such as BCSlots.com, its BCSlots YouTube presence, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Further, Christopher boasts 8 million unique monthly visitors and more than 1 billion video views—a new casino gaming record.
In 2023, SBC lauded Christopher twice as Streamer and Slot Collaborator of the Year at its CasinosBeats Game Developer Awards.
As “King of Casinos,” BetMGM is home to over 2800 online titles across its North American markets. The operator also enjoys one of the largest multi-state jackpot networks.
In 2023, BetMGM earned Casino Operator of the Year at four separate awards:
- SBC North America
- EGR North America
- Global Gaming Awards
- American Gambling Awards.
Per the announcement, the partnership will leverage both brands’ strengths. Practically, that will play out across channels and include a focus on RG.
Scheduled elements include:
- Live streams across BCS’ YouTube channels, @BCSlots and @BCSlots2, plus @BCSlots on Facebook and Kick
- Exclusive experiences across platforms, including live streams, social media, slot tours, in-person meet-and-greets, virtual events, and more
- BetMGM and BCS believe gambling should be entertainment. Christopher will highlight BetMGM’s responsible gaming tools and resources and share messages about setting limits and staying within a budget
The BetMGM deal is not Christopher’s first with a gaming company. Christopher also has a deal with Vegas-based Gaming Arts. The manufacturer’s Pop’N Pays More slot machine, which launched in 2022, features Christopher’s likeness. He’s also partnered with Vegas’s Plaza hotel-casino, where a smoke-free slot area bears Christopher’s name.
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