Games Global, one of the top online gaming providers in the world, announced a new partnership with AI and data science company Future Anthem to help drive engagement in a new and innovative way through its jackpot content portfolio.
Future Anthem’s Audience Identifier module, which is part of its wider personalization product Amplifier AI, features a jackpot tool that will continually monitor pot sizes in real-time. Because of that, it can send tailored marketing communications to players using advanced recommendation algorithms.
This partnership should be a gateway for a new player experience when using Games Global’s online casino content. Notifications and bonus offerings should be directly related to your playing history.
AI adjusts to player interaction with jackpot slots
Audience Identifier is a tool that constantly monitors the jackpot sizes of its games. It then identifies points of player interest and generates audiences of relevant players using recommendation algorithms to trigger third-party messaging.
For users utilizing Games Global products, the Audience Identifier module will be able to recognize when individual players are most enticed into playing. The messaging will be prioritized to the players in the moments that matter to them.
So, for instance, if you are a player that isn’t interested in a jackpot slot until it reaches a certain limit, the module will identify that. It can then send you notifications when a specific jackpot is nearing that threshold.
If you have a particular day of the week that you prefer to play, or a time of day, the module will be able to recognize that as well. Let’s say you prefer to play on a Tuesday night. You may get messages on Tuesdays indicating which games have the highest jackpots.
The same can be said for bonus offerings. To help generate higher jackpots, Game Global could offer more free spins to a user when they know they are more eager to participate.
Andy Booth, Chief Product Officer at Games Global commented on how they can drive up jackpots utilizing this module in a press release.
Games Global is consistently looking for opportunities to improve operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that. By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real-time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.
Future Anthem’s technology has already proven to be successful. It has helped drive jackpot games to higher pots, which has led targeted players to boost wagers by 20-30%.
What games will be included in the module
This module will be used across Games Global’s jackpot collection. The company owns a number of smaller studios, so players may be familiar with its games under other brands. That includes games like:
- Gold Blitz (by Fortune Factory)
- Book of Atem (by All41)
- Immortal Romance (by Games Global)
- Queen of Alexandria (by WOWPOT)
Games Global is a marketer of online, casino-style gaming content. It has one of the largest networks of exclusive iGaming content studios. That includes 40 in-house partner studios that have developed over 1,300 proprietary games over the last two decades.
Games Global’s offerings include slot games, table games, video poker, video bingo, progressive jackpots, game show games, crash games and live casino games.
Can AI help with responsible gambling?
While receiving notifications and bonus offerings for jackpots are nice, the use of AI-driven marketing by casinos is often seen as a problem gambling risk.
Boosting wagers by 20 to 30% is a positive for the operator, but incentivizing higher spending could mean pushing some players over their intended budget.
Future Anthem’s Audience Identifier has safeguards, allowing it to recognize when a player may be exhibiting problematic behaviors.
Future Anthem touts that it harnesses real-time machine learning to onboard and retain customers responsibly. It believes that its module and programs have the ability to get out ahead of any responsible gaming concerns with its users.
The real-time analysis of its AI will be able to provide users with RG messaging just as it can recognize when to send messaging on gaming preferences.
