Lottery technology provider Scientific Games (SG) has partnered with the Amazon-backed Gift & Go platform to offer non-cash loyalty rewards to lottery players. Gift & Go’s “storefront” allows players to redeem loyalty points for over 1,800 prizes, including gadgets, gift cards for various online retailers, and cosmetics.
The Gift & Go digital rewards store is already available to over 1.5 million users of the following five SG-powered state lotteries:
- Arkansas Education Lottery
- Maine State Lottery
- Maryland Lottery
- Missouri Lottery
- North Dakota Lottery
Gift & Go’s website shows that the platform has already processed over 6,000 orders from lottery players since launching in those five states. Jon Reuben, Co-CEO and Founder of Gift & Go, shared his excitement about entering the lottery segment:
Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.
Gift & Go’s website also says the platform will launch in a sixth state. However, it doesn’t specify which one. Scientific Games powers lotteries for several states, including New York and Kansas. One intriguing possibility would be Pennsylvania, as it would be the first Gift & Go lottery state offering online ticket sales and e-Instants.
What’s Gift & Go?
According to its website, Gift & Go is an “on-demand gifting technology platform.”
It’s powered by Amazon Prime and endorsed by Amazon Business. The company’s stated goal is to improve gifting through advanced technology. Leveraging Amazon Prime allows Gift & Go users to receive their rewards within 48 hours, compared to more traditional gifting services with a typical turnaround time of two to four weeks.
Scientific Games believes that adding Gift & Go will enhance the experience of lottery players. Amy Warner, Senior Director of Digital Engagement at Scientific Games, said:
Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced ecommerce experience that provides choice, reliability, and value.
In addition to SG-powered lotteries, other Gift & Go partners in the gambling sector include Hard Rock, Light & Wonder, and Playtech. It also counts some big tech companies among its clients, such as Apple and Uber.
How Does The Lottery Rewards Storefront Work?
Gift & Go’s technology enables each state lottery to have a customized storefront integrated with SG’s rewards program. Lottery players who enroll in the program earn points with each purchase. Once they have enough points, they can redeem them for prizes, grouped by category and rewards tier.
The process for claiming a reward is as follows:
- Log in to the loyalty store
- Browse available rewards based on loyalty level and points balance
- Select an item
- Enter a shipping address
Amazon will then fulfill the order and ship it directly to the lottery player’s home using Prime shipping.
About the Author
