Golden Nugget Announces Missouri Sports Betting Partnership

Golden Nugget today announced it has partnered with Affinity Interactive (AI) to offer mobile sports betting at Affinity properties in Missouri. 

The partnership would make Golden Nugget Online Gaming (GNOG) one of the first gaming operators to enter the Missouri sports betting market once sportsbooks are legalized and regulated in the state, possibly later this year. 

No form of sports betting is currently legal in the Show-Me State. 

At least eight proposals to legalize Missouri sports betting are now pending in the Missouri General Assembly. Two were referred to committee earlier this month, although no hearing dates have been set.

All current mobile sports betting proposals would tether retail and mobile sports betting to the Missouri riverboat casinos, as required by the state’s gambling laws.

Mobile Sports Betting And Online Casino Access

The multi-year agreement gives GNOG the right to offer both mobile sports betting and online casino betting via the Mark Twain Casino in La Grange and St. Jo Frontier Casino in St. Joseph, pending state legislative and regulatory approval.

The casinos are owned by AI, which has casino operations in Nevada, Missouri, and Iowa. 

“We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri,” GNOG President Thomas Winter said in a joint press release with AI this morning. “We look forward to a successful partnership as we continue to expand access to our leading online gaming products across North America.” 

AI CEO Mary Beth Higgins said the GNOG partnership will add to AI’s offering at Mark Twain Casino and St. Jo Frontier Casino in the Show-Me State. 

“(GNOG) has demonstrated its leadership in online gaming, and we’re confident that once online gaming is legalized for Missouri players, GNOG will deliver a spectacular product for our customers,” said Higgins. 

GNOG also has online sports betting partnerships in Michigan and New Jersey (find NJ sports betting promos here). In the New York sports betting market, the gaming operator signed an online casino partnership with Tioga Downs Race Track in Feb. 2021.

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