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ProgressPlay, the European iGaming solutions provider known for its white-label casino and sportsbook platforms, is making a bold move into the US sweepstakes market.
The company announced it will soon launch a dual-currency sweepstakes casino solution at SBC Summit 2025 in Lisbon, setting the stage for new operator partnerships at a time when lawmakers in multiple states are moving to outlaw the model.
A Turnkey Sweepstakes Platform
The new product uses a familiar dual-currency system: Gold Coins for free-to-play entertainment and Sweeps Coins, which can be redeemed for prizes after meeting eligibility rules. ProgressPlay has lined up more than 40 providers of social casino content, including names like Evolution, Betsoft, Hacksaw Gaming, and Wazdan, to give the platform early depth.
CEO Itai Lowenstein positioned the launch as more than just another technical rollout:
“We’re rewriting the rulebook on operator success in sweepstakes gaming. From content frameworks to our player retention architecture, we’re not just providing tools, we’re building long-term winning partnerships in this high-growth sector.”
ProgressPlay has also emphasized compliance, confirming its system will integrate geolocation, in-state age verification, and localized hosting.
Notable Timing
The launch comes as sweepstakes casinos face unprecedented regulatory scrutiny in the US. Governors in New Jersey, Montana, and Connecticut have already signed bans on dual-currency sweepstakes platforms. In California, a statewide ban awaits Governor Gavin Newsom’s signature before taking effect.
Other states, including Delaware, Maryland, West Virginia, and Louisiana, have forced platforms to shut down through cease-and-desist orders. Major suppliers like Pragmatic Play and Playtech have already withdrawn from parts of the US market, while other providers have stopped working with individual operators under legal pressure.
This tightening landscape raises questions about whether ProgressPlay’s platform can gain traction, or whether it risks launching just as the door is closing.
Regulatory Shadow From the UK
ProgressPlay’s US expansion comes on the heels of significant regulatory challenges closer to home. In August, the UK Gambling Commission fined the company £1 million for anti-money laundering (AML) and social responsibility failings. It was the second penalty in three years, following a £175,000 fine in 2022 for similar issues.
The regulator cited inadequate customer checks, poor early-intervention practices, and weak AML controls. ProgressPlay has since pledged to invest £1.5 million in player protection technology and enhanced compliance systems.
What’s Next
ProgressPlay is positioning itself as a partner of choice for operators looking to pivot or expand in the sweepstakes space. The company claims its solution can take partners live “in weeks” and is banking on demand from operators squeezed by tighter regulation in other verticals.
With more than 150 casino partners, 100 sportsbook clients, and a growing media network, ProgressPlay already has a strong footprint. Whether its new sweepstakes platform thrives will depend on how well it navigates US regulatory headwinds.
