53% of Sports Bettors More Likely to Vote in Election They Bet On

53% of Sports Bettors More Likely to Vote in Election They Bet On
Photo by iQoncept/Shutterstock

In a Bonus.com survey, 53% of American sports bettors said they would be more likely to vote in an election they bet on while 33% said they would not be more likely to vote on an election they bet on. The final 14% was unsure. Sports betting already engages bettors in games that fans may not watch otherwise. It would be unsurprising to find the same effect in elections if political betting was legalized.

This finding could give ammunition to both critics and supporters. Supporters could view political betting as a way to engage voting blocs that don’t usually turn out — mostly young people. Opponents could raise fears about voters casting ballots based on which candidate they bet on rather than which candidate they’d like to win.

In both cases, supporters and opponents would have to check their gut reactions. 

Why Vote?

Other countries, including the United Kingdom and Canada, allow election betting. Both countries ranked highly on the 2021 Democracy Index. Both countries’ election markets are also dominated by American political races. However, UK and Canadian sportsbooks have offered lines on their own countries’ major elections, too, and neither democracy has collapsed.

Election betting also doesn’t guarantee greater participation. In a study at the University of Minnesota, researchers identified several reasons for participating in politics, including: 

  • Feeling threatened by oppressive policies
  • Thinking there’s a chance to move policy in a favorable direction 
  • Being motivated by identity or value issues 

A voter bloc feeling like they’re under attack or being enraged by an unfair policy is more likely to get those voters out to the polls than making a game out of the election. Lobbyists know how important an election in their favor can be. Regular voters are heavily influenced by pocketbook issues, so they have plenty to gain at the polls. 

It’s hard to believe election betting is more likely to get voters — even young voters — to vote than issues like abortion, health care, gun violence, immigration, or inflation.

Political Betting and Changed Incentives 

Critics of election betting may worry that even a small bloc of voters that voted based on their bets instead of their values could flip a close election. In close elections, that argument seems to have more merit. The 1960 Presidential Election was only won by about 120,000 votes. George W. Bush won the 2000 Presidential Election by just over 537 Florida votes and a Supreme Court decision.

But, for better or worse, Americans have the right to vote using whatever criteria they choose. Mitt Romney wrote his wife in when he voted in the 2016 election. He didn’t support Donald Trump, but he couldn’t bring himself to vote outside his party, either. Other voters write in names like Mickey Mouse or Betty White. Those voters don’t go to prison, nor should they. The right to vote is also the right to waste one’s vote. 

Potential election bettors are consistent overall in how they’d bet and vote. 45% of survey respondents wouldn’t bet on a candidate they voted against while 43% wouldn’t vote against a candidate they bet on. About a third of bettors would vote and bet differently, and the remaining fifth or so are unsure. 

Many election wagers would be the same as their votes. Even if they weren’t, it wouldn’t be a reason to worry about election betting. More so, it’d be a reason to worry that Americans were disengaged from serious political issues.

About the Author

Chris Gerlacher

Chris Gerlacher

Christopher Gerlacher was a Lead Writer and contributor for Bonus. He is a versatile and experienced gambling writer with an impressive portfolio who has range from political and legislative pieces to sports and sports betting. He's a devout Broncos fan, for better or for worse, living in the foothills of Arvada, Colorado.

Get connected with us on Social Media

Want the Good Stuff? We’ve Got You. Get The Drop—Bonus.com’s sharp, weekly newsletter with the wildest gambling headlines actually worth your time. Plus, we’ll hit your inbox now and then with exclusive offers, big jackpots, and other things we’d hate for you to miss.
Select a state
Select a state

                    Alabama                Alabama

                    Alaska                Alaska

                    Arizona                Arizona

                    Arkansas                Arkansas

                    California                California

                    Colorado                Colorado

                    Connecticut                Connecticut

                    District of Columbia                District of Columbia

                    Delaware                Delaware

                    Florida                Florida

                    Georgia                Georgia

                    Hawaii                Hawaii

                    Idaho                Idaho

                    Illinois                Illinois

                    Indiana                Indiana

                    Iowa                Iowa

                    Kansas                Kansas

                    Kentucky                Kentucky

                    Louisiana                Louisiana

                    Maine                Maine

                    Maryland                Maryland

                    Massachusetts                Massachusetts

                    Michigan                Michigan

                    Minnesota                Minnesota

                    Mississippi                Mississippi

                    Missouri                Missouri

                    Montana                Montana

                    Nebraska                Nebraska

                    Nevada                Nevada

                    New Hampshire                New Hampshire

                    New Jersey                New Jersey

                    New Mexico                New Mexico

                    New York                New York

                    North Carolina                North Carolina

                    North Dakota                North Dakota

                    Ohio                Ohio

                    Oklahoma                Oklahoma

                    Oregon                Oregon

                    Pennsylvania                Pennsylvania

                    Rhode Island                Rhode Island

                    South Carolina                South Carolina

                    South Dakota                South Dakota

                    Tennessee                Tennessee

                    Texas                Texas

                    Utah                Utah

                    Vermont                Vermont

                    Virginia                Virginia

                    Washington                Washington

                    West Virginia                West Virginia

                    Wisconsin                Wisconsin

                    Wyoming                Wyoming
Rest of the World
No Results
You are already subscribed to our newsletter. Want to update your preferences data?
Thank you for signing up! You’re all set to receive the latest reviews, expert advice, and exclusive offers straight to your inbox. Stay tuned!
View Offers
Something went wrong. Please try again later