Tropicana Online Casino Relaunches in New Jersey

Tropicana Online Casino is as old as the New Jersey iGaming marketplace that was born in 2013, but its relaunch news is as young as April 5. That’s the date when Caesars Entertainment announced its online brand – that’s named after the 42-year-old Tropicana Atlantic City casino – would return after a nearly year-long hiatus.

On the Tropicana Online Casino site and app today, gamblers saw a notice about CaesarsCasino rebranding to TropicanaCasino.com on March 28.

The notice also says:

Apart from the look and feel of the site, nothing else has changed. All of the great features and functionality you’ve become accustomed are all still the same!

That also means Tropicana Online Casino bettors will continue to be members of the Caesars loyalty program, Caesars Rewards.

It may be reassuring language, because, on June 14, 2022, Caesars and Tropicana online casino bettors woke up to find their gambling sites were down. CaesarsCasino quickly returned, but Tropicana players had to move over to that app.

As of March 28, CaesarsCasino became Tropicana Online Casino.

Notably, Bill Gelman, a lead writer for TheLines, told Bonus, this entire rebrand and relaunch is entirely unrelated to the flagship Caesars online gambling product, Caesars Sportsbook and Casino. Even though that site is on the Tropicana Atlantic City license, nothing changes for those online gamblers. Bonus and TheLines are Catena Media brands.

Meanwhile, CaesarsCasino, now Tropicana Online Casino, is on the Caesars Interactive Entertainment license, affiliated with Caesars Atlantic City Hotel and Casino.

The Caesars (Caesars Entertainment 48,26 +4,35%) announcement today says:

Tropicana Online Casino is now live on desktop at TropicanaCasino.com and available for download on iOS and Android. New Jersey customers can expect a wide variety of classic and cutting-edge casino games, including American and European Roulette, market-leading slot games from best-in-class providers, live dealer Blackjack, Poker and Baccara[t], and digital classics like video poker, and much more.

None of the online gambling brands are the top operators in New Jersey. In February, Caesars Sportsbook and Casino’s online casino generated $6.7 million in gross gaming revenue (GGR), according to the New Jersey Division of Gaming Enforcement (DGE). The seven operators on the Caesars retail casino license, which included CaesarsCasino in February, brought in $8.3 million. 

During February, New Jersey’s online casinos and poker rooms saw nearly $143 million in GGR.

Why Any of This Happened to Tropicana Online Casino

In April 2022, I wrote for Catena’s retired site, Online Poker Report:

Virgin Casino is shifting from its Tropicana Atlantic City license to a partnership with Bally’s Atlantic City Hotel and Casino. At the same time, Tropicana’s own online casino will switch to Light and Wonder technology instead of Gamesys software.

Both online casinos had been using Gamesys tech, but made the change because Bally’s Corporation finalized its $2.7 billion acquisition of Gamesys Group in October 2021.

On June 14, 2022, Gelman – then writing for Catena’s PlayNJ – reported that the CaesarsCasino and Tropicana Online Casino sites were down. He said what was happening was that CaesarsCasino was switching from Gamesys to LNW tech and that Tropicana gamblers needed to move to the CaesarsCasino app.

So the upshot for those wondering is LNW tech replaced Gamesys software, then Tropicana replaced CaesarsCasino.

However, nothing’s replacing Caesars Sportsbook and Casino.