After a period of downtime on July 10, Unibet Pennsylvania is back up and running, now using the latest online casino and sportsbook platform from owner Kindred Group. Unibet made the same upgrade for New Jersey players in May. That means the company has now rolled out the new platform in both its US online casino markets.
The shutdown on Monday was for scheduled maintenance, including the platform update. The most significant changes are under the hood and may not be immediately apparent to most users. They include enhanced security and better analytics, allowing Unibet to offer players a more personalized experience.
Kindred Group is attempting to revitalize Unibet following a difficult period. CEO Henrik Tjärnström stepped down in May. His interim replacement, Nils Andén, commented on the platform upgrade:
We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.
Unibet is also available for sports betting only in Virginia, Arizona, and Indiana. However, it has not fared well in such markets and is still running on the old platform there. Andén’s remarks suggest the upgrade is coming soon for these sports-only states.
Last year, Kindred aborted its foray into Iowa while stating that its plan going forward would be to focus on states where online casino gaming is legal.
Meanwhile, overseas, it has been locked in a battle with Norway’s regulator, Lotteritilsynet. Being forced out of that country would be a massive blow for Kindred, for whom the Nordic countries are a crucial market.
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