Bragg, BetMGM Expand Partnership, Bring Egyptian Magic to New Jersey

Bragg Gaming has expanded its US reach by launching its new content portfolio and Remote Game Server (RGS)with BetMGM in New Jersey.

According to last week’s announcement, customers looking for the best payout slots can now access Bragg’s popular Atomic Slot Lab (ASL) title, Egyptian Magic. Further, over the following weeks, several more games from Bragg’s proprietary and partner studios will roll out under its “Powered by Bragg” program, enabled by its remote server technology.

Kunal Mishra, CEO, Americas at Bragg, said in the release:

We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from our new proprietary studios and exclusive games from our third-party studio collaborations. The new launch with BetMGM extends our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to now provide their New Jersey players with our high-quality, engaging content.

BetMGM Launch Adds to Bragg’s New Jersey Footprint

With its latest BetMGM launch, the company has extended its existing collaboration with one of North America’s leading gaming operators. Before the announcement, Bragg supplied online casino games for BetMGM’s platforms in Michigan and Pennsylvania.

The move also expands Bragg’s footprint in New Jersey following the launch of its content with DraftKings and WynnBet in the state earlier this year. Moreover, the company was active in NJ via its Spin Games and Wild Streak Gaming Studios.

Rush Street Interactive also offers ALS content to BetRivers players in the state.

Bragg’s growth in New Jersey bodes well for the Canadian company.

According to betting and gaming consultancy H2 Capital, the New Jersey online casino market could generate $1.8 billion this year.

However, while the titles joining Egyptian Magic on BetMGM New Jersey in the coming weeks remain under wrap, Bragg offers plenty of high-performing games through its stable of in-house and partner brands.

On top of ALS, Wild Streak, and Spin Games, Bragg’s company-owned brands include:

  • Indigo Magic
  • Oryx Gaming

Additionally, in Michigan, BetMGM offers three of ALS’ more popular games in addition to Egyptian Magic. So, players could see the addition of titles like Fairy Dust, Crazy Jokers, and Diamond Safari to BetMGM’s New Jersey casino before too long.

As for Egyptian Magic, it is noteworthy that the game is popular enough that Caesars chose it to become one of its custom-branded “exclusives.”

In any case, it appears Bragg is bringing its “A” game to New Jersey.

About the Author

Robyn McNeil

Robyn McNeil

Robyn McNeil (she/they) is a Nova Scotia-based writer and editor, and a lead writer at Bonus. Here she focuses on news relevant to online casinos, while specializing in responsible gambling coverage, legislative developments, gambling regulations, and industry-related legal fights.
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