Caesars Entertainment and Play AGS have become the latest online gambling companies to embrace the idea of omnichannel jackpots, introducing their first game connecting Caesars Palace Online Casino players in New Jersey with those at Caesars’ retail properties in Atlantic City. The Rakin’ Bacon Odyssey is an extension of the popular Rakin’ Bacon slot. It will feature the main character, Cornsquealius, in a Caesar-esque outfit.
The slot features a 3X5 reel configuration, which expands to a 6X5 during the free spins bonus feature and up to 7,776 ways to win. It also has four jackpots that could be won by either online players or those physically present at Caesars, Tropicana, and Harrah’s casinos in Atlantic City.
Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital, expressed confidence that New Jersey players will enjoy the game, given its popularity in other jurisdictions. He added:
The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omnichannel experience we can bring to our players.
Karen Worman, senior vice president and general manager of Caesars Atlantic City, added that an omnichannel experience is something the company is well-positioned to offer, and it will continue to deliver more products to its customers.
The game will be exclusive to Caesars players for 60 days. To celebrate the launch, Caesars (Caesars Entertainment 38,79 -2,17%) offers omnichannel promotions to players online and inside its Atlantic City casinos.
Are Omnichannel Games the Next Trend?
Rakin’ Bacon Odyssey is not the first game that connects players online at retail casinos in New Jersey. Last year, International Gaming Technology Plc (IGT) introduced the first progressive jackpot network shared between online and retail players.
The jackpot fund starts at $500,000 and is shared among the online Wheel of Fortune Triple Gold: Gold Spin slot and all $1 denomination Wheel of Fortune slots at Atlantic City casinos.
Players in New Jersey can play another omnichannel game: Evolution’s Dual Play Roulette. The game allows online roulette players to play alongside those at retail casinos. It was first introduced by Resorts Atlantic City and Resorts Online Casino in 2018.
MGM Resorts International followed Resorts last year by connecting online players at BetMGM Casino and Borgata Online Casino and those physically present at Borgata Atlantic City.
With Rakin’ Bacon Odyssey, Caesars is also entering the new game segment, and it seems it might offer similar products in the future. For now, New Jersey players are the only ones to benefit from access to omnichannel games. But as Caesars also has properties in Pennsylvania, the Keystone State might eventually land omnichannel games.
MGM Resorts also owns the MGM Grand in Detroit and has an online casino in Michigan. So, we could also see Dual Roulette or another game, like Dual Baccarat, in that state.
Another Bespoke Product by Caesars
In addition to being exclusive for a limited time, Rakin’ Bacon Odyssey also features Caesars branding. Bespoke games are something the company has focused on since rebranding its standalone casino app to Caesars Palace Online Casino last year.
The first bespoke title was the Caesars Cleopatra slot, an adaptation of the iconic IGT slot. Caesars Palace Online Casino has since expanded its portfolio to several branded games, including:
- Lady Luck Casino Egyptian Magic
- Caesars Fortune, an adaptation of Everi’s Black Diamond Deluxe
- Caesars Palace Slingo
- Caesars Palace Riches Lucky Tap
- Caesars Palace American Roulette
- Caesars Palace Blackjack Players’ Choice
Caesars also partnered with Inspired Entertainment in November to introduce bespoke hybrid dealer games. These games combine pre-recorded footage of real dealers with digitally randomized results. The games have yet to launch, but they will give Caesars players more unique and exclusive options once they do.