Caesars Palace Online Casino to Push Lady Luck Retail Brand With Custom Slot

Caesars has announced the launch of Lady Luck Casino Egyptian Magic, its second exclusive reskin of a classic slot for its standalone Caesars Palace Online Casino. It’s an adaptation of Bragg Gaming’s popular Egyptian Magic but featuring new visuals that promote the Lady Luck brand. It follows Caesars Cleopatraa modification of IGT’s Cleopatra to promote the eponymous Caesars Casino brand.

Matt Sunderland, Senior VP and Head of iGaming at Caesars Digital, said:

Lady Luck Casino Egyptian Magic is a great addition to our custom game selection that players can only experience at Caesars Palace Online Casino. We already know that Bragg content resonates well with our player base, and this new title should quickly become a player favorite.

Caesars Palace Online Casino launched in August in New Jersey and Michigan as an alternative to Caesars Sportsbook & Casino. The latter, which emerged from Caesars’ acquisition of William Hill’s US operations, is geared more towards sports bettors. Caesars Palace, by contrast, is built for the pure-play casino user.

Whereas IGT’s Cleopatra is a time-tested classic at retail casinos, Egyptian Magic is a comparatively new, online-only title. It was the first release from Bragg’s iGaming content development team, Atomic Slot Lab. Bragg founded Atomic Slot Lab in 2021 and announced the launch of Egyptian Magic in January 2022.

Sudden Interest in an Old Brand

There are a few aspects of this announcement that make it more interesting—and puzzling—than it appears at first glance.

For one thing, there’s no historical connection between the Caesars and Lady Luck brands. Lady Luck began as an independent casino chain before being acquired by Isle of Capri in 1999, which was, in turn, acquired by Eldorado Resorts in 2016. The company now known as Caesars is, in fact, Eldorado, which took on the name and stock ticker after acquiring the original Caesars for $17.3 billion in 2020.

So, the two brands have quite different histories and have only been under the same roof for three years.

Caesars Has Disposed of Most Lady Luck Properties

Moreover, Eldorado has never shown much interest in the brand. When it acquired Isle of Capri, there were five casinos in the chain. It has since sold four of them, most of which have changed their names under their new owners:

  • Lady Luck Marquette is now Casino Queen Marquette
  • Lady Luck Caruthersville is now Century Casino Caruthersville
  • Lady Luck Vicksburg is now Bally’s Vicksburg
  • Lady Luck Nemacolin still goes by that name but is now operated by Woodlands Fayette and, before that, Churchill Downs.

Nemacolin, in Pennsylvania, is the only Lady Luck property in a state where Caesars Palace Online Casino could legally operate. Yet that retail property isn’t owned or operated by Caesars and isn’t part of the Caesars Rewards program. It’s also only one of two eligible Pennsylvania gambling properties that chose not to pursue an online gambling license.

The only remaining Lady Luck property that still belongs to Caesars is in Black Hawk, Colorado. Colorado is a contender to legalize iGaming in the next few years, and Department of Revenue Executive Director Mark Ferrandino confirmed over the summer that talks are underway. Caesars could be thinking ahead to its online potential there, though any Colorado iGaming bill would require a referendum due to the state’s Taxpayer’s Bill of Rights.

Lady Luck Casino Egyptian Magic Gameplay

The original Egyptian Magic has a traditional 5×3 reel configuration with 25 paylines and an Ancient Egypt theme that will be familiar to most slots players.

Its mechanics center around a cash-on-reels feature. Spinning six or more magic orbs triggers a hold-and-spin bonus round, in which the player can continue collecting orbs until they’ve gone three spins without adding any new orbs to the grid. At that point, they’ll collect the combined value of all orbs on the screen.

Scatter symbols trigger free spins, during which any orbs that appear pay out immediately.

The Caesars press release offers no images of the new game. However, the wording implies that there are no changes other than the integration of the Lady Luck branding.

 

About the Author

Alex Weldon

Alex Weldon

Alex Weldon is an online gambling industry analyst with nearly ten years of experience. He currently serves as Casino News Managing Editor for Bonus.com, part of the Catena Media Network. Other gambling news sites he has contributed to include PlayUSA and Online Poker Report, and his writing has been cited in The Atlantic.
Back To Top

Get connected with us on Social Media