Jackpot City Casino Sneaks Into New Jersey Market With Unannounced Soft Launch

US newcomer Jackpot City is now available in two states, though if you missed their presence in New Jersey, you’re not alone. Although the site’s front page makes it clear that it’s now available in New Jersey as well as Pennsylvania, there has been no marketing push yet to get the word out.

Jackpot City announced its US debut in Pennsylvania in December with Cordish Companies’ Live! Casino Philadelphia as its retail partner. In New Jersey, its license is through Golden Nugget. The state regulator’s financial reports show it first started taking bets in March.

It’s not uncommon for online casino operators to launch quietly and test their product before promoting it. Based on New Jersey online casino revenue numbers, it doesn’t look as if many players have discovered Jackpot City of their own accord. The site reported only $115,907 in revenue in March and $25,348 in April.

Although new to the US, Jackpot City is one of the longest-running brands in online gambling, dating back to 1998. It’s best known in the United Kingdom and Canada but also operates in several Latin American countries, South Africa, and elsewhere.

How Does Jackpot City NJ Compare to Pennsylvania?

Like most operators, Jackpot City offers a single app that will work in both states. However, the game selection will vary because each game requires approval from the states’ respective regulators and possibly a separate agreement with the game supplier for each region.

For now, the game selection in New Jersey is reasonable but small compared to other casinos, including Jackpot City’s Pennsylvania offerings. There are just over 100 slots, about a dozen digital table games, and a similar number of live dealer games

One thing to note is that, at the moment, the first deposit bonus offer differs between the states. The maximum bonus ($1000) and playthrough requirements are the same in both states. However, Jackpot City offers Pennsylvania players a full match, but only 50% in New Jersey.

That also has ramifications for playthrough because Jackpot City includes the deposit amount in its calculation. Although advertised as a 25x playthrough, including the deposit means it is effectively 50x the bonus amount in Pennsylvania and 75x the bonus in New Jersey.

Jackpot City’s terms also allow only slots play to count towards clearing the bonus; table games don’t qualify.

About the Author

Alex Weldon

Alex Weldon

Alex Weldon is an online gambling industry analyst with nearly ten years of experience. He currently serves as Casino News Managing Editor for Bonus.com, part of the Catena Media Network. Other gambling news sites he has contributed to include PlayUSA and Online Poker Report, and his writing has been cited in The Atlantic.
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