About the Author

Brian Carlton

Brian Carlton is an award-winning journalist who has covered casinos, the gaming and finance industries for more than a decade. His work has been published by the BBC and a variety of newspapers across the U.S.

DraftKings Deal Helps Along Expansion of Casino Queen in Illinois

July 27, 2020 | By: Brian Carlton

A new partnership will help one Illinois casino expand its reach. On July 23, Casino Queen announced the company will rebrand as part of a deal with DraftKings. In many ways, the deal mirrors one signed earlier this year between Penn National and Barstool Sports, with one key exception. Officials from both Casino Queen and […]

New Jersey Casinos Will Reopen July 2 As U.S. Coronavirus Cases Surge

June 29, 2020 | By: Brian Carlton

New Jersey casinos will open their doors on Thursday, as long as they follow certain guidelines. This past week, Gov. Phil Murphy laid out the requirements for companies to follow, saying COVID-19 cases were under control in the state, even as cases raging across parts of the country have prompted backtracking on reopening. “We have […]

$400 Million Caesars Casino Could Be Coming To Virginia

June 8, 2020 | By: Brian Carlton

Southern Virginia could be home to a new $400 million Caesars casino by 2023. That’s the plan in Danville, where city officials have a deal with the company, pending a vote this coming November. In March 2019, Virginia Gov. Ralph Northam signed a bill granting limited gaming in the commonwealth. The bill restricted casinos to […]

Will Advertising During COVID Provide A Good ROI?

April 29, 2020 | By: Brian Carlton

When things return to normal, some gaming companies might point to one decision that helped them survive the shutdown economy. Should they be advertising during COVID? In October 2019, Google signed off on several changes to how, when, and where companies can advertise online. This announcement applied to gaming companies. At a time when all […]

Using Casino Sounds To Encourage Bookings Post Shutdown

April 29, 2020 | By: Brian Carlton

People gamble more if they hear the typical sounds of the casino. These casino sounds and the Payout Memories they elicit can hold the key to helping casinos navigate the post-shutdown world. University Study Of Casino Sounds The data came from a study at the University of Alberta. During the study, professors analyzed 600 people […]