Jackpot.com will become The Associated Press (AP)‘s official lottery ticket courier and provider of nationwide lottery results. With the deal, in addition to checking lottery numbers, AP readers in states where Jackpot.com is available can purchase lottery tickets online through the courier’s app.
The Jackpot.com app allows lottery players to purchase tickets on their mobile devices, tablets, or computers. They place an order, the courier purchases the physical ticket on their behalf and then uploads it to the app. The app pays small prizes directly, while Jackpot.com arranges delivery of the physical ticket for winnings over $600. Lottery courier apps like Jackpot.com have become popular, especially in states without direct online lottery sales.
The partnership announcement comes a little over a week after Jackpot.com launched in New Jersey, its sixth state. The app is also available in:
- Arkansas
- Massachusetts
- New York
- Ohio
- Texas
Major Boost For Jackpot.com
Akshay Khanna, CEO and co-founder of Jackpot.com, emphasized the importance of the deal:
Working with The Associated Press as their official lottery courier and provider of state lottery results marks a pivotal moment for us at Jackpot.com. This collaboration not only helps provide readers with the latest lottery drawing results but enables them to seamlessly and responsibly purchase lottery tickets online. Through AP’s extensive reach, we’re not just selling tickets; we’re transforming the landscape of lottery gaming.
Partnering with an established news agency like AP could massively boost Jackpot.com’s reach. Founded in 1847, according to its website, AP has over 160 million page views monthly. The exposure could help Jackpot compete with other lottery ticket courier apps like Lotto.com, TheLotter, and Jackpocket. Due to their similarity, the latter and Jackpot.com have a longstanding rivalry, which has led to a trademark lawsuit where courts sided with Jackpot.com.
However, Jackpocket launched in 2019, much earlier than Jackpot.com, which went live in 2023. The early start allowed Jackpocket to expand to 17 states, plus Washington, DC. In addition, the company recently launched Jackpocket Casino in New Jersey, which has already captured a 1% market share, signaling a promising start. In May, Jackpocket finalized a $750 million sale to gaming giant DraftKings (DraftKings 38,44 +1,05%). DraftKings’ backing could give the lottery ticket courier a further boost.
AP Also Recently Changed Its Sports Betting Partner
The partnership with Jackpot.com comes a few weeks after AP switched its sports betting partner. At the end of May, the news agency announced partnering with BetMGM. With the deal, AP would display the sportsbook’s odds on sports content, including betting features, scoreboards, and game previews. AP will have editorial control and no influence from the sportsbook.
With the agreement, BetMGM replaced FanDuel, which had been AP’s exclusive odds provider since 2021. It gives the sportsbook another major partnership, following a similar deal with X (formerly Twitter). BetMGM hopes to increase visibility with the two partnerships to close the market share gap with industry leaders FanDuel and DraftKings.
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